Lecture Classes & Workshops

(All lecture classes & workshops listed here have an additional student fee associated with them)

Friday

The Science of Relaxation & Tea Meditation


Time: Friday, Nov. 1, 4:30pm-6:00pm “Our goal is to focus on doing less of that which erodes us and more of that which sustains us.” – Laura van Dernoot Lipsky, Trauma Stewardship Institute
Curious about mindfulness, but struggling to find a practice that resonates with you? Tea might be the answer. Tea calms the choppy mind, grounds the body and connects us to our senses. Explore the science of how mindfulness reduces stress response - and why that’s so critical for our health – and how using tea in our meditation work can help us reconnect and relax in a very unique way. Includes guided meditation exercises with tea drinking, with the goal of creating a very adaptable, easy to follow daily practice. This workshop complements The Art of Stillness & Tea Meditation, with a science and psychology based approach. Instructor: Suzette Hammond, Being Tea Cost: $20




Cupping for Professionals


Learning how to taste and consider tea thoughtfully is a crucial skill for anyone working with tea professionally. Whether you work in retail or wholesale, marketing or consumer insights, tasting tea is the focal point for exchange and understanding. In this workshop, get up close and personal with a challenging variety of types and origins while learning professional standards for brewing, tasting and describing tea. We’ll also examine how to apply these skills to real life situations, refining how we document and communicate our individual experiences at the cupping table.

Day/Time: Friday, November 1, 8:00am-11:00am

Instructor: Suzette Hammond, Being Tea

Cost: $100




Taiwanese Oolongs Ins & Outs


Time: Friday, November 1, 10:30am-11:30am Taiwan is proud of its famous Oolong and many other lesser known teas. Do you know why “Pao Chong” teas are wrapped in paper? How many “rollings” does Alisan High Mountain tea require? Why do Taiwan’s black teas grow near the Sun Moon Lake? Come and taste the most beloved teas of the most mountainous country in Asia and learn why they are so treasured by the Taiwanese people. Instructor: Dr. Sally Wei, Sally's Parlor Cost: $25




Teas of Japan and Thés Du Japón


Time: Friday, Nov. 1, 3:00pm-4:00pm Take a journey through different production areas in Japan, learning the characteristics of each type of tea and brewing methods, so helpful for a beginner or even a connoisseur. You will taste teas from the collection of “Nihon-cha Instructor”, Mr. Florent Weugue, a well known figure in the demanding world of tea specialists. Teaware will also be important part of this experience and that is why the collaboration of a very renowned Japanese artist will be possible. Some of the works can only be found at Thés Du Japon in limited quantities, since every piece is totally handmade and unique. To complement this tea experience, you will sample unique handcrafted Japanese treats, wagashi, which are an important part of the history of tea ceremonies in Japan and see a demonstration of Senchado, the "other"Japanese tea ceremony. You will go home with samples as well! Instructor: Gabriela Sorgenfrey Cost: $10




Retail Innovations


Time: Friday, Nov. 1, 11:00am-12:00pm Beverage retail is fiercely competitive, highly profitable and remarkably unpredictable. Yet timeless aspects of innovation continue to apply. Dan Bolton has interviewed hundreds of tea retailers, wholesalers and producers over decades, gleaning basic insights that are constantly reapplied as new generations experience tea. The emergence of health-conscious, middle class tea drinkers powers the premiumization of tea globally. Learn by example how to apply innovations that Move the Needle. Instructor: Dan Bolton, Tea Journey Magazine Cost: $15




Tea With Children: The Next Generation of Tea Drinkers


Time: Friday, Nov. 1, 9:30am-10:30am Yes, you may host princess tea parties with all the fancy dress up trappings, but most people serve sugary drinks and miss that chance to introduce children to healthier options. Children are future customers of the tea industry and we are missing out on opportunities to turn them into lifelong tea drinkers by not offering tisanes and teas that would appeal to their palates. Join Mercedes as she discusses her journey through children and tea as seen through the eyes of her daughter. Instructor: Mercedes Wadkins, Bellasia Tea Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Serving and Selling Great Tea in a Food Service Setting


Time: Friday, Nov. 1, 3:00pm-4:00pm Everyone wants to serve great tea, but it can be daunting in a busy food setting. This program will teach you how to successfully and profitably offer great tea to your customers. Coffee-shops, tea rooms, restaurant kitchens: the mechanics and basic tea knowledge is the same. This one hour class will teach you everything I have ever learned after 22 years in the tea business (well, almost everything); evaluating tea, deciding on a tea menu, preparing tea, training your people, educating and exciting your customers about your tea offerings: all while keeping in mind the practicalities and constraints of a busy food service operation. Instructor: Bill Waddington, Tea Source Cost: $10




Tea Cocktails with Cynthia Gold


Time: Friday, Nov. 1, 3:30pm-6:00pm The modern cocktail world continues to be inspired by the culinary world and Camellia sinensis has historically helped to lead the way for the trends of unexpected culinary ingredients and pairings. Tea should be a comfortable and natural ingredient for any mixologist to contemplate when creating new cocktails and mocktails. Think outside the cup!
Instructor: Cynthia Gold, L'Espalier Cost: $30




Modern Brewing Trends & Innovations


Time: Friday, Nov. 1, 1:30pm-2:30pm Experience Modern Brewing methods alongside the current Trends and Innovations within the Tea Industry.
Instructor: Sharyn Johnson, Australian Tea Masters Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Tea 101: Understanding Specialty Tea


For over two decades, Bruce Richardson has introduced countless aspiring tea entrepreneurs to the exciting world of specialty teas. You will learn how tea goes from the bush to the cup in tea gardens around the world, how tea is grown and manufactured into various tea families, and how water temperatures and steeping methods play an important role in making the perfect cup of tea. Bruce is the author of The New Tea Companion, Third Edition, used by tea professionals worldwide. Time: Friday, November 1, 1:30pm-2:30pm Instructor: Bruce Richardson Cost: $15




A Blind Tea Tasting


Time: Friday, Nov. 1, 1:30pm-2:30pm Join us for an anonymous blind tea tasting! This anonymous tea tasting will let you see how well you can identify different teas, as well as being able to taste differences in price/quality. All participation will be anonymous; a prize will be awarded to the person that identifies the best! Instructor: James Orrock, Single Origin Teas Cost: $15




Buying From Countries of Origin: What You Need to Know


In this session our experts on countries of origin will go over details of what you should know before you buy. How to judge quality; all about harvests, regions, seasons and types; how to know if you are getting a good price for a good product and if you are getting authenticity; how to find sources; cultural ins and outs of doing business; regulatory hurdles on both ends, etc. Topics covered may or may not include answers to all of those items, the expert on the country in question will choose what they feel is are the most important points for you to know in order to successfully source your teas. Come find out how to get the teas your customers want! Each country will have about 30 minutes for lecture and 10 minutes for QA. You may attend all countries or only the ones that interest you but there will only be 10 minutes breaks between each speaker while their QA is going on. 8:00-8:30am - Japan with Dan Robertson of World Tea Tours
8:40-9:10am - China with Dan Robertson of World Tea Tours
9:20-9:50am - India with Dan Robertson of World Tea Tours
10:00-10:30am - Korea with Sharyn Johnston of Australian Tea Masters
10:40-11:10am - Sri Lanka with Mr. Jeyaprakash of Tea Plus Ceylon
11:20-11:50am - Nepal with Jeni Dodd of Jeni Dodd Teas

Day/Time: Friday, Nov. 1, 8:00am-12:00pm

Cost: $60




Going Live on Facebook: Why Should You and What Do You Need?


Time: Friday, Nov. 1, 11:00am-12:00pm Sheila Duda & Julie Tiu from TeaLula have been hosting “Tea Chat” a live Facebook show for over two years. In this session, you’ll learn how their live show has increased customer engagement. They will demo all the equipment they use for producing a live show, including an easy to use live streaming software that works just like a talk show. Instructor: Sheila Duda, Tealula Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Chinese Tea


Time: Friday, Nov. 1, 3:00pm-4:00pm How to choose and identify chinese tea How to brew chinese tea Chinese tea market How does Shenzhen HuaJuCheng Industry Co. help local buyers to find Chinese tea sources? Instructor: Joanna Wu, Director, Shenzhen Global Tea Fair Cost: $10 Please note that this is part of the Livestream package . You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Current Trends: Tea Ascends


Time: Friday, Nov. 1, 3:00pm-4:00pm

Demand is buoyant and volume continues to rise. Innovation is apparent, driven by a transformation in supply from colonial-era plantations to artisans and buffeted by the harsh limits imposed by changing climate. Specialty tea has long exceeded commodity tea in value and is gaining in volume in both consuming and producing countries. Tea has never been more widely available, convenient and popular. The future is bright with the promise of long-term growth as science supports tea’s myriad health claims.

Instructor: Dan Bolton, Tea Journey Magazine Cost: $15 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




North America, The New Cutting Edge of Specialty Tea


Time: Friday, Nov. 1, 8:00am-9:00am “Specialty tea in North America has never looked so promising, Tea is no longer arriving on the American market as a grocery store commodity as it did in the ‘Old World.’ Instead, it’s arriving as a healthy tonic with all the foodie allures of an exotic product from a distant terroir. I know of no other product that has the democratic affordability to reach such a wide demographic with the novelty, diversity and integrity of tea.” Instructor: Kevin Gascoyne, Camellia Sinensis Cost: $20 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Using Social Media to Grow Your Business


Time: Friday, Nov. 1, 3:00pm-4:00pm

Consider Facebook, Instagram, Snapchat, Twitter, and even LinkedIn as your virtual storefront. Discover how using different social media channels can engage your existing community and attract new customers. This 60-minute session includes Q&A


Instructor: Social Media Manager, Tealula Cost: $10




New Zealand - A New Tea Region


Time: Friday, Nov. 1, 1:30pm-2:30pm Explore the new region of growing tea. Tea Sommelier from TeaGschwendner will explain the reasoning for the new production, history, and differences from other cultivation. Taste the teas from the other side of the world via cupping of black, green and oolong organic teas. Instructor: Tea Gschwendner Cost: $10




How We Experience the Flavors of Teas


Day/Time: Friday, November 1, 4:30pm-6:00pm Discover how to sell more tea by understanding how your customers experience flavor! As you sip samples of the three basic teas—green, oolong, and black—we will explore the paths taken by the nervous system to give you sensations of flavor. Then together we will develop an evocative vocabulary to help you describe these sensations to your customers.

Through this workshop you will:

1. Learn how the flavor chemicals in green, oolong, and black tea activate your taste, smell, and trigeminal systems to give their particular flavor sensations in the brain;

2. Experience how our individual genetic make-up influences our perceptions of flavors and guides our tea preferences;

3. Explore how to describe these sensations and perceptions in a way that will entice your customers to try your teas. Instructor: Dr. Virginia Utermohlen-Lovelace, Pair Teas Cost: $30




Champagne of Tea: Movie Screening


Friday, Nov. 1, 3:0pm-5:00pm A special screening of Kevin Gascoyne's CBC documentary on his annual travels to Darjeeling as a taster and buyer of the Champagne of Teas. Speaker: Kevin Gascoyne, Camellia Sinensis Cost: $5




Cooking & Baking With Tea


Time: Friday, Nov. 1, 2:30pm-4:00pm Join Phillipe Sabon and learn how to present tea to your customers from a different perspective via the use of tea in meals! The class will include The class will include cannoli making and showing how to make infused filling/cream, making a tea infused cocktail and creating a broth out of tea that will be incorporated into a warm soup. ​ Instructor: Phillipe Sabon Cost: $30




Immersion: Pu-erh


Time: Friday, Nov. 1, 1:30pm-2:30pm Age old Pu Er tea is taking the US tea market by storm, yet few people are actually familiar with exactly what it is. Based on the same curriculum of the intensive Immersion: Pu Er study program, Dan Robertson, owner of The Tea House and World Tea Tours will cover the full story of Pu Er tea from historical perspective to modern manufacturing methods, cultivars and quality evaluation, storage and preparation and how to choose the right products for your business. This information is essential to establishing lasting credibility with buyers. Instructor: Dan Robertson, The Tea House, World Tea Tours & ITCC Cost: $20




Darjeeling Teas: 2019 Sample Tasting


Time: Friday, November 1, 8:30am-10:00am Join us for a sampling of 1st and 2nd flush teas direct from the Gopaldhara and Rohini tea estates in Darjeeling India. Taste different lots, sample different cultivars, and see what goes on behind the scenes when we receive samples direct from a tea estate. Note that this class will be of more interest to consumers than to those already in the industry. Instructor: James Orrock, Single Origin Teas Cost: $5




Teas of Vietnam


Time: Friday, Nov. 1, 4:30pm-6:00pm Explore the unique Teas of Vietnam from the rare Ancient Tea Tree forests to the rare white snow dragon teas of Vietnam. Sharyn Johnston, the Founder of Australian Tea Masters will present the class. Includes tastings of rare Vietnamese teas
Instructor: Sharyn Johnston, Australian Tea Masters Cost: $10




Wine & Tea: A Comparative History


Time: Friday, Nov. 1, 4:30pm-5:30pm Tea & Wine: A comparison and comparative history of mankind's two favorite theogens. What do wine and tea have in common? Quite a lot as it turns out. Join America's Tea Sage and author of the Wine Bibbers' Bible, The Tea Lover's Companion, James Norwood Pratt's Tea Dictionary and the New Tea Lover's Treasury to find out just how the two compare to each other. Speaker: James Norwood Pratt, author Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!





Saturday

Intro to Cupping


Time: Saturday, Nov. 2, 11:30am-1:00pm What's it like to be a professional tea taster? In this hands-on class, get up close and personal with a challenging variety of teas and origins, using the professional standards for brewing, tasting and describing tea. See how cupping can be used as the ultimate teaching tool, while also gaining a deeper perspective behind the complexity of tea sourcing. Session includes a cupping set for each attendee to take home to continue to practice their new cupping skills. Instructor: Suzette Hammond, Being Tea Cost: $30




50 Small Things, Done Well, That Make A BIG Difference


Seventeen years in the trenches running my retail tea shop on a daily basis. This is how I grew my business 500% in the last ten years, from the same single location, with a part time staff, with no advertising budget and NO debt. 50 ideas that are free or nearly free that done consistently and with intention will move the needle for your business too. These are rapid fire ideas presented with passion and because your business is as unique as you are, I leave time for your questions, so we can all learn from each other.

Day/Time: Saturday, Nov. 2, 2:30pm-4:00pm

Instructor: Stacie Robertson

Cost: $10

Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package!




The Tea Horse Road: Ancient Trade Route to Tibet


Time: Saturday, Nov. 2, 12:00pm-1:00pm Tea once traveled the most daunting journey of any plant on the planet. Few tea drinkers know the story of how tea spread to Tibet and beyond from its origin in the mountains of China. Traders for 13 centuries loaded tea on the backs of yaks, mules, horses, sheep, and man, to find their way into Tibet for trade – tea for horses. By the 13th century China was trading millions of pounds of tea for some 25,000 horses a year. This session will focus on the history of The Tea Horse Road (called Cha Ma Gu Dao in Mandarin and Gya’lam or Dre’lam in the Tibetan tongue) and the people who risked their lives while transporting tea on a route that reached the sky. Adventure, exploration, travel, trade, political intrigue, prized tea…what more could you ask for? Instructor: Judi Slack Cost: $10




Making Matcha


Time: Saturday, Nov. 2, 10:00am-11:00am For centuries, matcha has been shrouded in ceremony. In the modern-day, matcha has been given a new breath of life. Come learn preparations of matcha in both traditional and modern styles, as well as the tools to prepare matcha in a variety of ways. You may not walk away from this class a matcha master, but get ready to impress your customers, clients, family, and friends! You will take home a matcha whisk and sample of ceremonial grade matcha. Instructor: Noli Ergas, Sugimoto Tea Cost: $20




Dancong Oolongs - The Doppelgangers of the Tea World


Time: Saturday, Nov. 2, 10:00am-11:30am Phoenix oolongs are famous for their exotic fragrances that mimic everything from flowers and fruit to nuts. In this seminar, there will be a brief introduction to this type of tea followed by a focused tasting of five different types of dancong oolong. We'll cover everything from the ever-popular Mi Lan Xiang to rare varieties like Fan Shu Xiang (sweet potato fragrance). Students will also learn best practices for brewing this sometimes finicky tea. Instructor: Nicole Wilson, Tea For Me Please Cost: $15




Art & Tea: Expand Your Senses


Time: Saturday, Nov. 2, 12:30pm-2:00pm This lecture/ workshop will expand the sensory perception of tea and elevate tea tasting to aesthetic appreciation of high art. We will discuss how tea, like art requires perception through all the senses. Why it is necessary to understand tea as art and not merely as a commodity. Then we will using concrete examples of art paired with tea. The qualities in the art will illuminate qualities in the tea and vice versa. Instructor: Jeni Dodd, Jeni Dodd Tea Cost: $30




Rare Wulong Teas: Contemporary & Classic


Time: Saturday, Nov. 2, 10:00am-11:00am British tea taster Kevin Gascoyne leads us through a deep tasting of some of his favourite fancy Wulongs.
Instructor: Kevin Gascoyne, Camellia Sinensis Cost: $40




15 Teas Every Tea Lover Should Taste


Time: Saturday, Nov. 2, 10:00am-12:00pm TeaTime Magazine's editor, Lorna Reeves, will guide you through 15 teas whose flavor profile is so distinct or unique that every well-rounded tea drinker should experience them at least once, as well as a couple of teas that are well touted for their health benefits. Attendees will learn about the history and characteristics of each tea through lecture and through sensory evaluation. Instructor: Featured Speaker Lorna Reeves, Tea Time Magazine Cost: $30




Keep Those Pinkies Down!


Time: Saturday, Nov. 3, 1:30pm-2:30pm Tea historian Bruce Richardson will guide his audience through the cultural do’s and don’ts of teatime etiquette as he looks at rituals and customs involved in tea ceremonies around the world. His goal is to help guests feel confident - whether sitting for afternoon tea at Claridge’s in London or kneeling for a tea ceremony in Kyoto. The author of Tea & Etiquette and Tea & Etiquette for Children has entertained audiences from China’s Global Tea Fair to World Tea Expo. Richardson is the owner of Elmwood Inn Fine Teas and Tea & Etiquette Certification, an international training program with over 300 consultants in a dozen countries. Instructor: Bruce Richardson, Elmwood Inn Fine Teas Cost: $20




Cacao Ceremony from the Sufi Tradition


Time: Saturday, Nov. 2, 12:00pm-2:00pm Join me as I prepare cacao the way my grandmother used to. I’ll be using organic and ethically sourced cacao. We will set intentions and dive in with a heart centered meditation that comes from the Sufi tradition. Instructor: Suzy Adra Cost: $25




Teas of Japan and Thés Du Japón


Time: Friday, Nov. 1, 3:00pm-4:00pm and Saturday, November 2, 3:00pm-4:00pm Take a journey through different production areas in Japan, learning the characteristics of each type of tea and brewing methods, so helpful for a beginner or even a connoisseur. You will taste teas from the collection of “Nihon-cha Instructor”, Mr. Florent Weugue, a well known figure in the demanding world of tea specialists. Teaware will also be important part of this experience and that is why the collaboration of a very renowned Japanese artist will be possible. Some of the works can only be found at Thés Du Japon in limited quantities, since every piece is totally handmade and unique. To complement this tea experience, you will sample unique handcrafted Japanese treats, wagashi, which are an important part of the history of tea ceremonies in Japan and see a demonstration of Senchado, the "other"Japanese tea ceremony. You will go home with samples as well! Instructor: Gabriela Sorgenfrey Cost: $10




The Art of Stillness & Tea Meditation


Time: Saturday, Nov. 2, 2:30pm-4:00pm “Applying non-violence to your body is not merely a means to practice mindfulness – it is a practice in itself.“ – Thich Nhat Hanh, Vietnamese Zen Master
The practice of tea gives us the ability to dwell in “calm alertness,” a state of being where we are poised yet very calm. It does this on both a physical level – that which we can understand through science – as well as through a philosophical or emotional level. Learn to understand the value of stillness that tea offers in a more intuitive way. Includes guided meditation exercises with tea drinking, with more of an emphasis on brewing practices that encourage intentional pause and stillness. This workshop complements The Science of Relaxation & Tea Meditation, with a quieter body and sensory based approach. Instructor: Suzette Hammond, Being Tea Cost: $20




The Leaf & The Grain: Tea & Scotch Pairing


Time: Saturday, Nov. 2, 3:00pm-4:00pm British tea taster Kevin Gascoyne leads us through a tasting experience of Scotch and tea “Two drinks, one from leaf and one from grain, both boast a vast variety of flavour profiles that reflect the relationship between their artisanal process and environmental variables. Parallel worlds of terroir and technique.”
Instructor: Kevin Gascoyne, Camellia Sinensis Cost: $30 If this interests you, check out the Pairing Tea & Bourbon workshop as well! Take both of them for $50!




Pairing Tea & Food


Time: Saturday, Nov. 2, 1:30pm-2:30pm The concepts of food and beverage pairing have been well respected and explored in the world of wine, but a well paired tea can elevate the dining experience just as well. Learn how to break down the taste, texture and aroma of your teas to select pairings that will highlight, complement or balance in such a way to bring out an enhanced experience. Instructor: Cynthia Gold, L'Espalier Cost: $30




A Sampling of Single Origin Teas


Time: Saturday, Nov. 2, 1:30pm-2:30pm Join us as we explore in detail several of our favorite tea estates. Taste different regions and terroirs as we learn about the unique story and history of different teas we source. Instructor: James Orrock, Single Origin Teas Cost: $10




Six Teas from One Leaf


Time: Saturday, Nov. 2, 1:00pm-2:00pm No matter what type of tea you enjoy – green, yellow, white, oolong, black or dark – it was made from the leaves of the Camellia sinensis plant. Join us as we delve into the processes that transform the living tea leaf into 6 different types of tea and identify the stage of processing that defines each type of tea. Instructor: Donna Fellman, World Tea Academy Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Panel Discussion: Tea Bloggers Roundtable


Time: Saturday, Nov. 2, 3:00pm-4:00pm This is a free event but seats are limited so you must sign up to attend. Come hear notable tea bloggers from across the country speak about what drives their passion, how tea blogging relates to tea, what a tea blogger really is and what you can expect if you want to take the step into tea blogging! Panelists: Nicole Wilson (Tea For Me Please), Rachel Carter (I Heart Teas)... more to come Cost: free




How Teas Get Their Flavors & How You Experience Them


Time: Saturday, Nov. 2, 10:00am-11:30am Intrigued by the experience of tea? Found a tea (or several teas) that you really like? Would love to know more about why you like them?

Come to this workshop to discover:

1. how (and why!) the tea leaf produces the chemicals that give teas their many different flavors;

2. how your smell, taste, and trigeminal systems bring the pleasures of tea's flavors to your brain;

3. and once you know about #1 and #2, how to choose and brew teas that will surprise and delight you! Instructor: Dr. Virginia Utermohlen-Lovelace, Pair Teas Cost: $15




Panel Discussion: What do millennials and the next generation want as a tea experience?


Time: Saturday, Nov. 2, 11:30am-12:30pm The latest generations have enhanced expectations of just about everything but especially with respect to their food and health and they aren't the only ones. There is a new growing consciousness about a whole raft of healthy and ethical choices that we can make in our daily lives. Consumers want to be educated and know a lot these days before they ever come to your store. What does that look like when applied to tea? This panel discussion will feature speakers from different generations and their different approaches to tea. They will discuss what is driving consumers right now and what you should be taking into account when strategizing your marketing plans!
Panelists: Bianca Shah (ITI), Nicole Wilson (Tea for Me Please), Rachel Carter (I Heart Teas) Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




How To Make & Grow Tea in the United States


Time: Saturday, November 2, 11:30am-1:00pm A comprehensive guide to tea farming and manufacture from seed to final product. Instructor: Steve Lorch, Table Rock Tea Company Cost: $10




Camellia Sinensis: Chinese Medicine Theory and  Application


Time: Saturday, November 2, 2:30pm-4:00pm We all know that Camelia sinensis makes a delicious beverage, however did you know that it can also be a safe and effective herbal medicine when used through the framework of Chinese Medicine? Forest Amsden, LAc, MAcOM will first teach three key fundamental concepts in Chinese Medicine: Yin/Yang, nature, and action. We will then use these basic concepts to understand common symptoms (i.e. headache), and then discuss how to use tea to improve these symptoms. After attending, class participants will be more able to understand their own body constitution and possible imbalances, and ultimately will have the basic tools to work towards achieving a more balanced lifestyle. Instructor: Forest Amsden, LAc, MAcOM, Zuo Wang Tea Cost: $30





Sunday

Pairing Tea & Bourbon


Time: Sunday, Nov. 3, 1:00pm-2:00pm

When Elmwood Inn Fine Teas owner Bruce Richardson isn’t talking about tea, he’s lecturing on his state’s signature beverage – Bourbon. His collection of exceptional Bourbons numbers well over 100. Richardson is a graduate of the Woodford Reserve Bourbon Academy where he has made four appearances at Tea and Bourbon Designer Dinners hosted by the world-famous distillery. Students will experience how certain foods influence the way we taste both Bourbon and tea before they are led through a guided pairing experience. Participants will focus their tasting skills as they look for common flavor notes and influencers found in two of the world’s most fascinating beverages. Participants must be at least 21 years of age. Past audiences have included World Tea Expo, SIAL Shanghai, and the Northwest Tea Festival.

Instructor: Bruce Richardson

Cost: $30

If this interests you, check out the The Grain & The Leaf: Tea & Scotch Pairing workshop as well! Take both of them for $50!




The New Transparency


Time: Sunday, Nov. 3, 10:00am-11:00am From the perspectives of both long-time tea researcher Tony Gebely (Tea: A User's Guide / Tea Epicure) and tea marketer Logan Hayes (Hugo Tea) comes a comprehensive analysis of the industry's obsession with secrecy—and why we need transparency now more than ever.
Instructor: Hugo Tea Company & Tea Epicure Cost: $10




Innovations In Tea


Time: Sunday, Nov. 3, 2:30pm-3:30pm While tea has been consumed for over 5000 years, new teas are being created all the time. Unconventional is becoming a new norm and it can be challenging to stay abreast of the fascinating changes and developments. From newly developed tea bush cultivars, alternate terroir, untraditional growing methods to modifications and combinations in manufacture, this seminar will explain basic tea manufacturing process, describe all six conventional tea categories, explore types of variations, taste specific innovative teas and learn about how they are made. We'll also learn how to recognize fact from marketing hype. Join tea authority Dan Robertson on a mind opening taste experience. Perfect for consumers and business owners as well. Speaker: Dan Robertson, The Tea House, World Tea Tours & ITCC Cost: $20 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Sharing Your Passion: “Growing Tea” within Your Local Community


Time: Sunday, Nov. 3, 11:30am-12:30pm Tea has been fostering connections and friendships for millennia. As a tea enthusiast you can educate and excite people by helping to create these connections and friendships in your local community through use of the many aspects of tea. Discover various ways in which you can inform people in your community about the essence of tea and grow their appreciation for and understanding of the various cultures contained within its worldwide history. Share your passion and become a local but vocal advocate for tea and the friendships it facilitates! Instructor: Judi Slack Cost: $10




Japanese Tea Ceremony


Time: Sunday, Nov. 3, 11:30am-12:30pm and 3:00pm-4:00pm A presentation and demonstration of Japanese tea ceremony during which you will sample Japanese green tea and Japanese sweets as well as take home some gifts! Instructor: Asami Iba, GEN-J Cost: $15




The Qualities of High Value Teas: Aroma, Taste, Texture, and Chi


Time: Sunday, Nov. 3, 12:00pm-1:00pm High value teas can provide an intimidating shopping experience both in tea shops and online. In this workshop, Elyse Petersen, an experienced tea buyer of high value teas around the world will explain how high value tea drinkers in China and Taiwan evaluate the quality of a tea. Learn that tea is much more than aroma and understand what justifies a high value in teas. Leave this workshop with the confidence to taste teas and start or continue your journey of exploring new teas with confidence. Several high value teas will be tasted in the class and discussed. Instructor: Elyse Petersen, Tealet Cost: $15




Darjeeling: The Champagne of Teas


Time: Sunday, Nov. 3, 10:00am-11:00am Cool Himalayan breezes have kissed the tea bushes of Darjeeling, India for almost 180 years. The unique climate, combined with artistic craftsmanship have elevated Darjeeling teas to legendary status and resulted in some of the most expensive teas in the world. Dan Robertson, organizer and leader of the Immersion: Darjeeling study program will lead the group through the story of Darjeeling tea including how it got started, manufacture, seasonal differences, variation in tea bushes, different well know tea estates and a marvelous tasting of several examples of this world-renowned tea. A must attend for all Darjeeling tea lovers. Instructor: Dan Robertson, The Tea House Cost: $5




Nepal Tea: Discover the Hidden Gem in the Himalayas


Time: Sunday, Nov. 3, 10:00am-11:30am This is an introduction to teas of Nepal. We will explore the rich culture and history of this independent country and how these factors have manifested in Nepalese tea. We will also discover why the unique geographical elements of Nepal have created a special terroir found no other place in the world. Tastings included Instructor: Jeni Dodd, Jeni Dodd Tea Cost: $20




Planning Tea Events for Children


Time: Sunday, Nov. 3, 1:30pm-2:30pm So you want to expand your business to include children’s tea parties or you want to host a children’s tea party and you have no idea where to start? Using fairy tale and other concepts with kiddie appeal, you can not only expand your business but help strengthen the bond with your child at the same time as you are teaching healthy habits and manners. Join Mercedes as she discusses her journey through children and tea as seen through the eyes of her daughter. Instructor: Mercedes Wadkins, Bellasia Tea Cost: $10




The Book of Tea & The Beautiful Foolishness of Things


Time: Sunday, Nov. 3, 10:00am-11:00am One of the favorite books of American artist Georgia O’Keeffe was The Book of Tea, written in 1906 by Okakura Kakuzo, Asian Arts Curator at the Museum of Fine Arts in Boston. The Japanese art scholar also impressed Chicago and a young architecture student named Frank Lloyd Wright with his design of the Japanese Pavilion at the city’s 1893 World Columbian Exposition. The Book of Tea was Okakura’s masterful attempt to translate the tea spirit of the East to an American culture caught up in opulent materialism. Let us drink tea and “linger in the beautiful foolishness of things,” he wrote. “Strangely enough, humanity has so far met in a teacup.” Okakura scholar and Elmwood Inn Fine Tea’s owner Bruce Richardson brings to life the fascinating story of a Japanese artist who inspired the West’s understanding of tea, art, and architecture while using the common metaphor of a teacup. Richardson edited and expanded the 2011 Benjamin Press edition of The Book of Tea. Past audiences have included The Georgia O’Keeffe Museum, Teas of the United States Festival (Hawaii), The University of Kentucky School of Fine Arts, and Yamaguchi Prefecture University. Instructor: Bruce Richardson, Elmwood Inn Fine Teas

Cost: $20

Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Tea & Chocolate, a Taste Collab


Sunday, Nov. 3, 2:30pm-4:00pm This tasting is a collaboration between the exotic and unexpected. Experience the flavors and aromas of a green, oolong, and black teas paired with an assortment of extraordinary chocolates. This will certainly be fun and delicious experiment of complimentary and contrasting flavors. Instructor: Sheila Duda, Tealula Cost: $30




Teas of Korea


Time: Sunday, Nov. 3, 3:00pm-4:00pm Go to the origin of awesome Korean teas. Sharyn Johnston, the Founder of Australian Tea Masters. Learn growing areas, discover the unique culture of tea associated products such as ceramics ,incense and tea foods and tea ceremony in this one-hour intensive class will be perfect for people whom are especially interested in tea culture, tea travel, tea business to South Korea. Includes tastings of Korean teas
Instructor: Sharyn Johnston, Australian Tea Masters Cost: $10




Travels Along the Tea Road


Time: Sunday, Nov. 3, 11:30am-12:30pm I’m a tea merchant. I travel all over: China, Taiwan, India, Sri Lanka, Japan in search of the world’s greatest teas. There is a simple beauty in a great cup of tea; the shimmering appearance, the aroma, the nuanced flavor. But I have learned that the most amazing thing about tea is the people involved in getting that cup of tea to you; the 6th generation family tea farm in Japan, the young tea making couple of Yunnan China, the three generations of the Huang/Shu tea making clan in Taiwan, the two brothers who have the smallest tea garden in Darjeeling, India. I could go on. Tea itself is wonderful and amazing; the only thing surpassing it is the people who have chosen to make tea their life. In this program you will join me on many of my visits to tea country; finding the best growers and makers, meeting with them, walking the fields, helping (or more likely getting in the way) of tea manufacture, building friendships and relations that go far beyond a shared cup of tea. If you’ve ever wondered where tea comes from, or how tea is made, or who is responsible for the beauty in your cup, then this program is your answer. Instructor: Bill Waddington, Tea Source Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Tea Sommelier: Introduction


Time: Sunday, Nov. 3, 10:00am-1:00pm Join James Norwood Pratt, America's Tea Sage, as he instructs both beginners and experienced tea lovers in the ways of the leaf. Mr. Pratt will present a clear and concise overview of the six families of tea, their various national and regional origins, different characteristics and methods of manufacture, including insights into tea botany, history, the world-wide tea business, best ways to prepare teas and other matters. Intended for beginners as well as hardened and shameless tea lovers. At the end of the course, participants will receive an illustrated syllabus and a signed Certification of Completion. Instructor: James Norwood Pratt Cost: $75 (first 5 students) $80 (next 5 students) $85 (remaining students)




Tea Cocktails with Agnieszka Rapacz


Time: Sunday, Nov. 3, 3:00pm-4:00pm The most enjoyable and entertaining seminar ever! Join us for tea cocktail class full of laughs while enjoying unique hand crafted alcohol beverages. During the class you will learn the tactics for proper brewing teas and mixing them with your favorite alcohol liquid. Included 5 cocktails and over 10 recipes. Instructor: Agnieszka Rapacz, Tea Gschwendner Cost: $20




World of Matcha


Time: Sunday, Nov. 3, 10:00am-11:00am New to matcha, or an enthusiast and eager to learn more. Tea Sommelier from TeaGschwendner will cover history, step by step brewing instruction, and explain the varieties of matchas. Attendees, through cupping, will taste 5 different matchas. Agnieszka will go beyond the basics and give the opportunity to explore beyond typical powder green tea. Instructor: Agnieska Rapacz, Tea Gschwendner Cost: $10




Journey to Jingshan


Time: Sunday, Nov. 3, 1:00pm-2:00pm High above China’s fabled West Lake, near the fabled Dragon Well, sits the ancient Jingshan Monastery. The long, steep and winding approach presented a formidable barrier in 472AD when a sect of Zen Buddhists in Yuhang first established this temple in the clouds. Lu Yu (733-804AD), the Sage of Tea, would find his way here to research The Classic of Tea. Later, during the 7th to 9th centuries monks from Japan learned the mysteries of powdered cha. Finely ground leaves known as mo cha, inspired Japan’s matcha. Join Tea Journey’s Dan Bolton on his pilgrimage to taste the monk’s frothy white elixir in one of the world’s most cherished monuments to tea. Instructor: Dan Bolton, Tea Journey Magazine Cost: $10




Cha Dao Tea Ceremony


Time: Sunday, November 3, 1:00-2:30pm The preparation and sharing of tea has been ritualized throughout the world, though all major traditions share the values of respect, tranquility, and purity, among others. Just as one might use sound or movement as a focus for contemplation, tea facilitates physical awareness, stillness, and community. Guests will gather and enjoy tea in silence, with instruction in tea ceremony and The Way of Tea to follow. Tea ceremony is an easily adaptable enrichment to daily life, and an excellent starter point for people who seek more mindfulness in everyday rituals. Guests will enjoy a meditative community experience, while learning skills and insights that can deepen their own contemplative practice and their appreciation of tea's rich history as plant medicine. Please note: Guests will be asked to sit on the floor, though accommodations will be made for all. Cushions will be provided. Instructor: Rachel Maley, Cha Dao Chicago Cost: $25




Healthy, Happy & Hydrated with Teas & Functional Herbs


Time: Sunday, Nov. 3, 1:00pm-2:00pm Innovative products promoting health benefits are constantly being introduced in the beverage industry. To no surprise, tea and functional herb-based offerings are widely popular in this space of wellness, often touted as nature’s elixirs of youth. We will journey through the science, the how-to’s and the myths surrounding these functional botanicals, beginning with an overview of tea’s history and cultural traditions as a health beverage. Next we’ll take a deep dive into tea’s benefits: where they derive from and how tea functions as a precautionary agent against disease in the human body. Find out what’s trending currently in functional herbs, and get tips on how to easily up-level everyday nutrition and hydration routines. Instructor: Maria Uspenski, The Tea Spot Cost: $15 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Elegant Chinese Tea Serving Table Set Up in 10 minutes!


Time: Sunday, Nov. 2, 11:30am-12:30pm It is said that the Gong Fu Style brewing is the preferred method to taste fine teas. However, the equipment involved and the perceived complexity of preparation often intimidate many tea lovers. Come and learn how to prepare an elegant Chinese tea table setting step-by-step with guaranteed success! When done with this method, you will soon see how easy it is to arrange the necessary utensils and create a simple yet effective atmosphere “Gong Fu” Style! Instructor: Sally Wei, Sally's Parlor Cost: $25




Tea That Changes the World


Sunday, November 3, 1:30pm-2:30pm

A discussion on social impact in the tea industry.

Participants take aways:

> Historic Impact

- British Imperialism, Opium wars, and Boston Tea Party

> Origin Impact

- Ajiri Tea Foundation

- Glenburn

> Community Impact

How a cafe changed a community

- Anti-Human Trafficking , Homelessness elimination, Academic achievement, and a cup of tea.

Speaker: Kevin Christiansen, Cafe Barnabas

Cost: Free





Tea & Pairing Interest

Tea Cocktails with Agnieszka Rapacz


Time: Sunday, Nov. 3, 3:00pm-4:00pm The most enjoyable and entertaining seminar ever! Join us for tea cocktail class full of laughs while enjoying unique hand crafted alcohol beverages. During the class you will learn the tactics for proper brewing teas and mixing them with your favorite alcohol liquid. Included 5 cocktails and over 10 recipes. Instructor: Agnieszka Rapacz, Tea Gschwendner Cost: $20




Tea & Chocolate, a Taste Collab


Sunday, Nov. 3, 2:30pm-4:00pm This tasting is a collaboration between the exotic and unexpected. Experience the flavors and aromas of a green, oolong, and black teas paired with an assortment of extraordinary chocolates. This will certainly be fun and delicious experiment of complimentary and contrasting flavors. Instructor: Sheila Duda, Tealula Cost: $30




The Leaf & The Grain: Tea & Scotch Pairing


Time: Saturday, Nov. 2, 3:00pm-4:00pm British tea taster Kevin Gascoyne leads us through a tasting experience of Scotch and tea “Two drinks, one from leaf and one from grain, both boast a vast variety of flavour profiles that reflect the relationship between their artisanal process and environmental variables. Parallel worlds of terroir and technique.”
Instructor: Kevin Gascoyne, Camellia Sinensis Cost: $30 If this interests you, check out the Pairing Tea & Bourbon workshop as well! Take both of them for $50!




Pairing Tea & Bourbon


Time: Sunday, Nov. 3, 1:00pm-2:00pm When Elmwood Inn Fine Teas owner Bruce Richardson isn’t talking about tea, he’s lecturing on his state’s signature beverage – Bourbon. His collection of exceptional Bourbons numbers well over 100. Richardson is a graduate of the Woodford Reserve Bourbon Academy where he has made four appearances at Tea and Bourbon Designer Dinners hosted by the world-famous distillery. Students will experience how certain foods influence the way we taste both Bourbon and tea before they are led through a guided pairing experience. Participants will focus their tasting skills as they look for common flavor notes and influencers found in two of the world’s most fascinating beverages. Participants must be at least 21 years of age. Past audiences have included World Tea Expo, SIAL Shanghai, and the Northwest Tea Festival. Instructor: Bruce Richardson, Elmwood Inn Fine Teas

Cost: $30

If this interests you, check out The Leaf & The Grain: Tea & Scotch Pairing workshop as well! Take both of them for $50!




Tea Cocktails with Cynthia Gold


Time: Friday, Nov. 1, 3:30pm-6:00pm The modern cocktail world continues to be inspired by the culinary world and Camellia sinensis has historically helped to lead the way for the trends of unexpected culinary ingredients and pairings. Tea should be a comfortable and natural ingredient for any mixologist to contemplate when creating new cocktails and mocktails. Think outside the cup!
Instructor: Cynthia Gold, L'Espalier Cost: $30




Cooking & Baking With Tea


Time: Friday, Nov. 1, 2:30pm-4:00pm Join Phillipe Sabon and learn how to present tea to your customers from a different perspective via the use of tea in meals! The class will include The class will include cannoli making and showing how to make infused filling/cream, making a tea infused cocktail and creating a broth out of tea that will be incorporated into a warm soup. ​ Instructor: Phillipe Sabon Cost: $30




Pairing Tea & Food


Time: Saturday, Nov. 2, 1:30pm-2:30pm The concepts of food and beverage pairing have been well respected and explored in the world of wine, but a well paired tea can elevate the dining experience just as well. Learn how to break down the taste, texture and aroma of your teas to select pairings that will highlight, complement or balance in such a way to bring out an enhanced experience. Instructor: Cynthia Gold, L'Espalier Cost: $30





Ceremony & Culture

Cacao Ceremony from the Sufi Tradition


Time: Saturday, Nov. 2, 12:00pm-2:00pm Join me as I prepare cacao the way my grandmother used to. I’ll be using organic and ethically sourced cacao. We will set intentions and dive in with a heart centered meditation that comes from the Sufi tradition. Instructor: Suzy Adra Cost: $25




Keep Those Pinkies Down!


Time: Saturday, Nov. 3, 1:30pm-2:30pm Tea historian Bruce Richardson will guide his audience through the cultural do’s and don’ts of teatime etiquette as he looks at rituals and customs involved in tea ceremonies around the world. His goal is to help guests feel confident - whether sitting for afternoon tea at Claridge’s in London or kneeling for a tea ceremony in Kyoto. The author of Tea & Etiquette and Tea & Etiquette for Children has entertained audiences from China’s Global Tea Fair to World Tea Expo. Richardson is the owner of Elmwood Inn Fine Teas and Tea & Etiquette Certification, an international training program with over 300 consultants in a dozen countries. Instructor: Bruce Richardson, Elmwood Inn Fine Teas Cost: $20




Elegant Chinese Tea Serving Table Set Up in 10 minutes!


Time: Sunday, Nov. 2, 11:30am-12:30pm It is said that the Gong Fu Style brewing is the preferred method to taste fine teas. However, the equipment involved and the perceived complexity of preparation often intimidate many tea lovers. Come and learn how to prepare an elegant Chinese tea table setting step-by-step with guaranteed success! When done with this method, you will soon see how easy it is to arrange the necessary utensils and create a simple yet effective atmosphere “Gong Fu” Style! Instructor: Sally Wei, Sally's Parlor Cost: $25




Teas of Japan and Thés Du Japón


Time: Friday, Nov. 1, 3:00pm-4:00pm and Saturday, November 2, 3:00pm-4:00pm Take a journey through different production areas in Japan, learning the characteristics of each type of tea and brewing methods, so helpful for a beginner or even a connoisseur. You will taste teas from the collection of “Nihon-cha Instructor”, Mr. Florent Weugue, a well known figure in the demanding world of tea specialists. Teaware will also be important part of this experience and that is why the collaboration of a very renowned Japanese artist will be possible. Some of the works can only be found at Thés Du Japon in limited quantities, since every piece is totally handmade and unique. To complement this tea experience, you will sample unique handcrafted Japanese treats, wagashi, which are an important part of the history of tea ceremonies in Japan and see a demonstration of Senchado, the "other"Japanese tea ceremony. You will go home with samples as well! Instructor: Gabriela Sorgenfrey Cost: $10




Japanese Tea Ceremony


Time: Sunday, Nov. 3, 11:30am-12:30pm and 3:00pm-4:00pm A presentation and demonstration of Japanese tea ceremony during which you will sample Japanese green tea and Japanese sweets as well as take home some gifts! Instructor: Asami Iba, GEN-J Cost: $15




Cha Dao Tea Ceremony


Time: Sunday, November 3, 1:00-2:30pm The preparation and sharing of tea has been ritualized throughout the world, though all major traditions share the values of respect, tranquility, and purity, among others. Just as one might use sound or movement as a focus for contemplation, tea facilitates physical awareness, stillness, and community. Guests will gather and enjoy tea in silence, with instruction in tea ceremony and The Way of Tea to follow. Tea ceremony is an easily adaptable enrichment to daily life, and an excellent starter point for people who seek more mindfulness in everyday rituals. Guests will enjoy a meditative community experience, while learning skills and insights that can deepen their own contemplative practice and their appreciation of tea's rich history as plant medicine. Please note: Guests will be asked to sit on the floor, though accommodations will be made for all. Cushions will be provided. Instructor: Rachel Maley, Cha Dao Chicago Cost: $25





Lecture Classes

The Book of Tea & The Beautiful Foolishness of Things


Time: Sunday, Nov. 3, 10:00am-11:00am One of the favorite books of American artist Georgia O’Keeffe was The Book of Tea, written in 1906 by Okakura Kakuzo, Asian Arts Curator at the Museum of Fine Arts in Boston. The Japanese art scholar also impressed Chicago and a young architecture student named Frank Lloyd Wright with his design of the Japanese Pavilion at the city’s 1893 World Columbian Exposition. The Book of Tea was Okakura’s masterful attempt to translate the tea spirit of the East to an American culture caught up in opulent materialism. Let us drink tea and “linger in the beautiful foolishness of things,” he wrote. “Strangely enough, humanity has so far met in a teacup.” Okakura scholar and Elmwood Inn Fine Tea’s owner Bruce Richardson brings to life the fascinating story of a Japanese artist who inspired the West’s understanding of tea, art, and architecture while using the common metaphor of a teacup. Richardson edited and expanded the 2011 Benjamin Press edition of The Book of Tea. Past audiences have included The Georgia O’Keeffe Museum, Teas of the United States Festival (Hawaii), The University of Kentucky School of Fine Arts, and Yamaguchi Prefecture University. Instructor: Bruce Richardson, Elmwood Inn Fine Teas

Cost: $20

Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




50 Small Things, Done Well, That Make A BIG Difference


Time: Saturday, Nov. 2, 2:30pm-4:00pm Seventeen years in the trenches running my retail tea shop on a daily basis. This is how I grew my business 500% in the last ten years, from the same single location, with a part time staff, with no advertising budget and NO debt. 50 ideas that are free or nearly free that done consistently and with intention will move the needle for your business too. These are rapid fire ideas presented with passion and because your business is as unique as you are, I leave time for your questions, so we can all learn from each other. Instructor: Stacie Robertson, Tea Market Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Journey to Jingshan


Time: Sunday, Nov. 3, 1:00pm-2:00pm High above China’s fabled West Lake, near the fabled Dragon Well, sits the ancient Jingshan Monastery. The long, steep and winding approach presented a formidable barrier in 472AD when a sect of Zen Buddhists in Yuhang first established this temple in the clouds. Lu Yu (733-804AD), the Sage of Tea, would find his way here to research The Classic of Tea. Later, during the 7th to 9th centuries monks from Japan learned the mysteries of powdered cha. Finely ground leaves known as mo cha, inspired Japan’s matcha. Join Tea Journey’s Dan Bolton on his pilgrimage to taste the monk’s frothy white elixir in one of the world’s most cherished monuments to tea. Instructor: Dan Bolton, Tea Journey Magazine Cost: $10




Buying From Countries of Origin: What You Need to Know


In this session our experts on countries of origin will go over details of what you should know before you buy. How to judge quality; all about harvests, regions, seasons and types; how to know if you are getting a good price for a good product and if you are getting authenticity; how to find sources; cultural ins and outs of doing business; regulatory hurdles on both ends, etc. Topics covered may or may not include answers to all of those items, the expert on the country in question will choose what they feel is are the most important points for you to know in order to successfully source your teas. Come find out how to get the teas your customers want! Each country will have about 30 minutes for lecture and 10 minutes for QA. You may attend all countries or only the ones that interest you but there will only be 10 minutes breaks between each speaker while their QA is going on. 8:00-8:30am - Japan with Dan Robertson of World Tea Tours
8:40-9:10am - China with Dan Robertson of World Tea Tours
9:20-9:50am - India with Dan Robertson of World Tea Tours
10:00-10:30am - Korea with Sharyn Johnston of Australian Tea Masters
10:40-11:10am - Sri Lanka with Mr. Jeyaprakash of Tea Plus Ceylon
11:20-11:50am - Nepal with Jeni Dodd of Jeni Dodd Teas Day/Time: Friday, Nov. 1, 8:00am-12:00pm Cost: $60




Serving and Selling Great Tea in a Food Service Setting


Time: Friday, Nov. 1, 3:00pm-4:00pm Everyone wants to serve great tea, but it can be daunting in a busy food setting. This program will teach you how to successfully and profitably offer great tea to your customers. Coffee-shops, tea rooms, restaurant kitchens: the mechanics and basic tea knowledge is the same. This one hour class will teach you everything I have ever learned after 22 years in the tea business (well, almost everything); evaluating tea, deciding on a tea menu, preparing tea, training your people, educating and exciting your customers about your tea offerings: all while keeping in mind the practicalities and constraints of a busy food service operation. Instructor: Bill Waddington, Tea Source Cost: $10




Tea 101: Understanding Specialty Tea


Time: Friday, Nov. 1, 1:30pm-2:30pm Description pending
Instructor: Bruce Richardson, Elmwood Inn Fine Teas Cost: $




Wine & Tea: A Comparative History


Time: Friday, Nov. 1, 4:30pm-5:30pm Tea & Wine: A comparison and comparative history of mankind's two favorite theogens. What do wine and tea have in common? Quite a lot as it turns out. Join America's Tea Sage and author of the Wine Bibbers' Bible, The Tea Lover's Companion, James Norwood Pratt's Tea Dictionary and the New Tea Lover's Treasury to find out just how the two compare to each other. Speaker: James Norwood Pratt, author Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Going Live on Facebook: Why Should You and What Do You Need?


Time: Friday, Nov. 1, 11:00am-12:00pm Sheila Duda & Julie Tiu from TeaLula have been hosting “Tea Chat” a live Facebook show for over two years. In this session, you’ll learn how their live show has increased customer engagement. They will demo all the equipment they use for producing a live show, including an easy to use live streaming software that works just like a talk show. Instructor: Sheila Duda, Tealula Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Tea With Children: The Next Generation of Tea Drinkers


Time: Friday, Nov. 1, 9:30am-10:30am Yes, you may host princess tea parties with all the fancy dress up trappings, but most people serve sugary drinks and miss that chance to introduce children to healthier options. Children are future customers of the tea industry and we are missing out on opportunities to turn them into lifelong tea drinkers by not offering tisanes and teas that would appeal to their palates. Join Mercedes as she discusses her journey through children and tea as seen through the eyes of her daughter. Instructor: Mercedes Wadkins, Bellasia Tea Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Elegant Chinese Tea Serving Table Set Up in 10 minutes!


Time: Sunday, Nov. 2, 11:30am-12:30pm It is said that the Gong Fu Style brewing is the preferred method to taste fine teas. However, the equipment involved and the perceived complexity of preparation often intimidate many tea lovers. Come and learn how to prepare an elegant Chinese tea table setting step-by-step with guaranteed success! When done with this method, you will soon see how easy it is to arrange the necessary utensils and create a simple yet effective atmosphere “Gong Fu” Style! Instructor: Sally Wei, Sally's Parlor Cost: $25




Keep Those Pinkies Down!


Time: Saturday, Nov. 3, 1:30pm-2:30pm Tea historian Bruce Richardson will guide his audience through the cultural do’s and don’ts of teatime etiquette as he looks at rituals and customs involved in tea ceremonies around the world. His goal is to help guests feel confident - whether sitting for afternoon tea at Claridge’s in London or kneeling for a tea ceremony in Kyoto. The author of Tea & Etiquette and Tea & Etiquette for Children has entertained audiences from China’s Global Tea Fair to World Tea Expo. Richardson is the owner of Elmwood Inn Fine Teas and Tea & Etiquette Certification, an international training program with over 300 consultants in a dozen countries. Instructor: Bruce Richardson, Elmwood Inn Fine Teas Cost: $20




Panel Discussion: What do millennials and the next generation want as a tea experience?


Time: Saturday, Nov. 2, 11:30am-12:30pm It may seem that the latest generations have enhanced expectations of just about everything but especially with respect to their food and health but they aren't the only ones! There is a new growing consciousness about a whole raft of healthy and ethical choices that we can make in our daily lives. Consumers want to be educated and know a lot these days before they ever come to your store. What does that look like when applied to tea? This panel discussion will feature speakers from different generations and their different approaches to tea. They will discuss what is driving consumers right now and what you should be taking into account when strategizing your marketing plans! Panelists: Bianca Shah (ITI), Nicole Wilson (Tea for Me Please), Rachel Carter (I Heart Teas)
Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




The Tea Horse Road: Ancient Trade Route to Tibet


Time: Saturday, Nov. 2, 12:00pm-1:00pm Tea once traveled the most daunting journey of any plant on the planet. Few tea drinkers know the story of how tea spread to Tibet and beyond from its origin in the mountains of China. Traders for 13 centuries loaded tea on the backs of yaks, mules, horses, sheep, and man, to find their way into Tibet for trade – tea for horses. By the 13th century China was trading millions of pounds of tea for some 25,000 horses a year. This session will focus on the history of The Tea Horse Road (called Cha Ma Gu Dao in Mandarin and Gya’lam or Dre’lam in the Tibetan tongue) and the people who risked their lives while transporting tea on a route that reached the sky. Adventure, exploration, travel, trade, political intrigue, prized tea…what more could you ask for? Instructor: Judi Slack Cost: $10




Sharing Your Passion: “Growing Tea” within Your Local Community


Time: Sunday, Nov. 3, 11:30am-12:30pm Tea has been fostering connections and friendships for millennia. As a tea enthusiast you can educate and excite people by helping to create these connections and friendships in your local community through use of the many aspects of tea. Discover various ways in which you can inform people in your community about the essence of tea and grow their appreciation for and understanding of the various cultures contained within its worldwide history. Share your passion and become a local but vocal advocate for tea and the friendships it facilitates! Instructor: Judi Slack Cost: $10




Travels Along the Tea Road


Time: Sunday, Nov. 3, 11:30am-12:30pm I’m a tea merchant. I travel all over: China, Taiwan, India, Sri Lanka, Japan in search of the world’s greatest teas. There is a simple beauty in a great cup of tea; the shimmering appearance, the aroma, the nuanced flavor. But I have learned that the most amazing thing about tea is the people involved in getting that cup of tea to you; the 6th generation family tea farm in Japan, the young tea making couple of Yunnan China, the three generations of the Huang/Shu tea making clan in Taiwan, the two brothers who have the smallest tea garden in Darjeeling, India. I could go on. Tea itself is wonderful and amazing; the only thing surpassing it is the people who have chosen to make tea their life. In this program you will join me on many of my visits to tea country; finding the best growers and makers, meeting with them, walking the fields, helping (or more likely getting in the way) of tea manufacture, building friendships and relations that go far beyond a shared cup of tea. If you’ve ever wondered where tea comes from, or how tea is made, or who is responsible for the beauty in your cup, then this program is your answer. Instructor: Bill Waddington, Tea Source Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Innovations In Tea


Time: Sunday, Nov. 3, 2:30pm-3:0pm While tea has been consumed for over 5000 years, new teas are being created all the time. Unconventional is becoming a new norm and it can be challenging to stay abreast of the fascinating changes and developments. From newly developed tea bush cultivars, alternate terroir, untraditional growing methods to modifications and combinations in manufacture, this seminar will explain basic tea manufacturing process, describe all six conventional tea categories, explore types of variations, taste specific innovative teas and learn about how they are made. We'll also learn how to recognize fact from marketing hype. Join tea authority Dan Robertson on a mind opening taste experience. Perfect for consumers and business owners as well. Speaker: Dan Robertson, The Tea House, World Tea Tours & ITCC Cost: $20 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




The New Transparency


Time: Sunday, Nov. 3, 10:00am-11:00am From the perspectives of both long-time tea researcher Tony Gebely (Tea: A User's Guide / Tea Epicure) and tea marketer Logan Hayes (Hugo Tea) comes a comprehensive analysis of the industry's obsession with secrecy—and why we need transparency now more than ever.
Instructor: Hugo Tea Company & Tea Epicure Cost: $10




Six Teas from One Leaf


Time: Saturday, Nov. 2, 1:00pm-2:00pm No matter what type of tea you enjoy – green, yellow, white, oolong, black or dark – it was made from the leaves of the Camellia sinensis plant. Join us as we delve into the processes that transform the living tea leaf into 6 different types of tea and identify the stage of processing that defines each type of tea. Instructor: Donna Fellman, World Tea Academy Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Modern Brewing Techniques


Time: Friday, Nov. 1, 1:30pm-2:30pm Description pending
Instructor: Sharyn Johnson, Australian Tea Masters Cost: $ Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




North America, The New Cutting Edge of Specialty Tea


Time: Friday, Nov. 1, 8:00am-9:00am

“Specialty tea in North America has never looked so promising, Tea is no longer arriving on the American market as a grocery store commodity as it did in the ‘Old World.’ Instead, it’s arriving as a healthy tonic with all the foodie allures of an exotic product from a distant terroir. I know of no other product that has the democratic affordability to reach such a wide demographic with the novelty, diversity and integrity of tea.”

Instructor: Kevin Gascoyne, Camellia Sinensis Cost: $20 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Current Trends: Tea Ascends


Time: Friday, Nov. 1, 3:00pm-4:00pm Demand is buoyant and volume continues to rise. Innovation is apparent, driven by a transformation in supply from colonial-era plantations to artisans and buffeted by the harsh limits imposed by changing climate. Specialty tea has long exceeded commodity tea in value and is gaining in volume in both consuming and producing countries. Tea has never been more widely available, convenient and popular. The future is bright with the promise of long-term growth as science supports tea’s myriad health claims. Instructor: Dan Bolton, Tea Journey Magazine Cost: $15 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Retail Innovations


Time: Friday, Nov. 1, 11:00am-12:00pm Beverage retail is fiercely competitive, highly profitable and remarkably unpredictable. Yet timeless aspects of innovation continue to apply. Dan Bolton has interviewed hundreds of tea retailers, wholesalers and producers over decades, gleaning basic insights that are constantly reapplied as new generations experience tea. The emergence of health-conscious, middle class tea drinkers powers the premiumization of tea globally. Learn by example how to apply innovations that Move the Needle. Instructor: Dan Bolton, Tea Journey Magazine Cost: $15




Champagne of Tea: Movie Screening


Friday, Nov. 1, 3:00pm-5:00pm A special screening of Kevin Gascoyne's CBC documentary on his annual travels to Darjeeling as a taster and buyer of the Champagne of Teas. Speaker: Kevin Gascoyne, Camellia Sinensis Cost: $5




Immersion: Pu-erh


Time: Friday, Nov. 1, 1:30pm-2:30pm Age old Pu Er tea is taking the US tea market by storm, yet few people are actually familiar with exactly what it is. Based on the same curriculum of the intensive Immersion: Pu Er study program, Dan Robertson, owner of The Tea House and World Tea Tours will cover the full story of Pu Er tea from historical perspective to modern manufacturing methods, cultivars and quality evaluation, storage and preparation and how to choose the right products for your business. This information is essential to establishing lasting credibility with buyers. Instructor: Dan Robertson, The Tea House, World Tea Tours & ITCC Cost: $20




How Teas Get Their Flavors & How You Experience Them


Time: Saturday, Nov. 2, 10:00am-11:30am Intrigued by the experience of tea? Found a tea (or several teas) that you really like? Would love to know more about why you like them?

Come to this workshop to discover:

1. how (and why!) the tea leaf produces the chemicals that give teas their many different flavors;

2. how your smell, taste, and trigeminal systems bring the pleasures of tea's flavors to your brain;

3. and once you know about #1 and #2, how to choose and brew teas that will surprise and delight you! Instructor: Dr. Virginia Utermohlen-Lovelace, Pair Teas Cost: $15




Using Social Media to Grow Your Business


Time: Friday, Nov. 1, 3:00pm-4:00pm

Consider Facebook, Instagram, Snapchat, Twitter, and even LinkedIn as your virtual storefront. Discover how using different social media channels can engage your existing community and attract new customers. This 60-minute session includes Q&A


Instructor: Social Media Manager, Tealula Cost: $10




How To Make & Grow Tea in the United States


Time: Saturday, November 2, 11:30am-1:00pm A comprehensive guide to tea farming and manufacture from seed to final product. Instructor: Steve Lorch, Table Rock Tea Company Cost: $10




Healthy, Happy & Hydrated with Teas & Functional Herbs


Time: Sunday, Nov. 3, 1:00pm-2:00pm Innovative products promoting health benefits are constantly being introduced in the beverage industry. To no surprise, tea and functional herb-based offerings are widely popular in this space of wellness, often touted as nature’s elixirs of youth. We will journey through the science, the how-to’s and the myths surrounding these functional botanicals, beginning with an overview of tea’s history and cultural traditions as a health beverage. Next we’ll take a deep dive into tea’s benefits: where they derive from and how tea functions as a precautionary agent against disease in the human body. Find out what’s trending currently in functional herbs, and get tips on how to easily up-level everyday nutrition and hydration routines. Instructor: Maria Uspenski, The Tea Spot Cost: $15 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Camellia Sinensis: Chinese Medicine Theory and  Application


Time: Saturday, November 2, 2:30pm-4:00pm We all know that Camelia sinensis makes a delicious beverage, however did you know that it can also be a safe and effective herbal medicine when used through the framework of Chinese Medicine? Forest Amsden, LAc, MAcOM will first teach three key fundamental concepts in Chinese Medicine: Yin/Yang, nature, and action. We will then use these basic concepts to understand common symptoms (i.e. headache), and then discuss how to use tea to improve these symptoms. After attending, class participants will be more able to understand their own body constitution and possible imbalances, and ultimately will have the basic tools to work towards achieving a more balanced lifestyle. Instructor: Forest Amsden, LAc, MAcOM, Zuo Wang Tea Cost: $30




Planning Tea Events for Children


Time: Sunday, Nov. 3, 1:30pm-2:30pm So you want to expand your business to include children’s tea parties or you want to host a children’s tea party and you have no idea where to start? Using fairy tale and other concepts with kiddie appeal, you can not only expand your business but help strengthen the bond with your child at the same time as you are teaching healthy habits and manners. Join Mercedes as she discusses her journey through children and tea as seen through the eyes of her daughter. Instructor: Mercedes Wadkins, Bellasia Tea Cost: $10




Chinese Tea


Time: Friday, Nov. 1, 3:00pm-4:00pm How to choose and identify chinese tea How to brew chinese tea Chinese tea market How does Shenzhen HuaJuCheng Industry Co. help local buyers to find Chinese tea sources? Instructor: Joanna Wu, Director, Shenzhen Global Tea Fair Cost: $10 Please note that this is part of the Livestream package . You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Tea That Changes the World


Sunday, November 3, 1:30pm-2:30pm

A discussion on social impact in the tea industry.

Participants take aways:

> Historic Impact

- British Imperialism, Opium wars, and Boston Tea Party

> Origin Impact

- Ajiri Tea Foundation

- Glenburn

> Community Impact

How a cafe changed a community

- Anti-Human Trafficking , Homelessness elimination, Academic achievement, and a cup of tea.

Speaker: Kevin Christiansen, Cafe Barnabas

Cost: Free





Hands-On Workshops & Tastings

The Art of Stillness & Tea Meditation


Time: Saturday, Nov. 2, 2:30pm-4:00pm “Applying non-violence to your body is not merely a means to practice mindfulness – it is a practice in itself.“ – Thich Nhat Hanh, Vietnamese Zen Master
The practice of tea gives us the ability to dwell in “calm alertness,” a state of being where we are poised yet very calm. It does this on both a physical level – that which we can understand through science – as well as through a philosophical or emotional level. Learn to understand the value of stillness that tea offers in a more intuitive way. Includes guided meditation exercises with tea drinking, with more of an emphasis on brewing practices that encourage intentional pause and stillness. This workshop complements The Science of Relaxation & Tea Meditation, with a quieter body and sensory based approach. Instructor: Suzette Hammond, Being Tea Cost: $20




A Blind Tea Tasting


Time: Friday, Nov. 1, 1:30pm-2:30pm Join us for an anonymous blind tea tasting! This anonymous tea tasting will let you see how well you can identify different teas, as well as being able to taste differences in price/quality. All participation will be anonymous; a prize will be awarded to the person that identifies the best! Instructor: James Orrock, Single Origin Teas Cost: $15




A Sampling of Single Origin Teas


Time: Saturday, Nov. 2, 1:30pm-2:30pm Join us as we explore in detail several of our favorite tea estates. Taste different regions and terroirs as we learn about the unique story and history of different teas we source. Instructor: James Orrock, Single Origin Teas Cost: $10




Pairing Tea & Food


Time: Saturday, Nov. 2, 1:30pm-2:30pm The concepts of food and beverage pairing have been well respected and explored in the world of wine, but a well paired tea can elevate the dining experience just as well. Learn how to break down the taste, texture and aroma of your teas to select pairings that will highlight, complement or balance in such a way to bring out an enhanced experience. Instructor: Cynthia Gold, L'Espalier Cost: $30




The Leaf & The Grain: Tea & Scotch Pairing


Time: Saturday, Nov. 2, 3:00pm-4:00pm British tea taster Kevin Gascoyne leads us through a tasting experience of Scotch and tea “Two drinks, one from leaf and one from grain, both boast a vast variety of flavour profiles that reflect the relationship between their artisanal process and environmental variables. Parallel worlds of terroir and technique.”
Instructor: Kevin Gascoyne, Camellia Sinensis Cost: $30 If this interests you, check out the Pairing Tea & Bourbon workshop as well! Take both of them for $50!




Intro to Cupping


Time: Saturday, Nov. 2, 11:30am-1:00pm What's it like to be a professional tea taster? In this hands-on class, get up close and personal with a challenging variety of teas and origins, using the professional standards for brewing, tasting and describing tea. See how cupping can be used as the ultimate teaching tool, while also gaining a deeper perspective behind the complexity of tea sourcing. Session includes a cupping set for each attendee to take home to continue to practice their new cupping skills. Instructor: Suzette Hammond, Being Tea Cost: $30




Cacao Ceremony from the Sufi Tradition


Time: Saturday, Nov. 2, 12:00pm-2:00pm Join me as I prepare cacao the way my grandmother used to. I’ll be using organic and ethically sourced cacao. We will set intentions and dive in with a heart centered meditation that comes from the Sufi tradition. Instructor: Suzy Adra Cost: $25




Cupping for Professionals


Learning how to taste and consider tea thoughtfully is a crucial skill for anyone working with tea professionally. Whether you work in retail or wholesale, marketing or consumer insights, tasting tea is the focal point for exchange and understanding. In this workshop, get up close and personal with a challenging variety of types and origins while learning professional standards for brewing, tasting and describing tea. We’ll also examine how to apply these skills to real life situations, refining how we document and communicate our individual experiences at the cupping table.

Day/Time: Friday, Nov. 1, 8:00am-11:00am

Instructor: Suzette Hammond

Cost: $100




15 Teas Every Tea Lover Should Taste


Time: Saturday, Nov. 2, 10:00am-12:00pm TeaTime Magazine's editor, Lorna Reeves, will guide you through 15 teas whose flavor profile is so distinct or unique that every well-rounded tea drinker should experience them at least once, as well as a couple of teas that are well touted for their health benefits. Attendees will learn about the history and characteristics of each tea through lecture and through sensory evaluation. Instructor: Featured Speaker Lorna Reeves, Tea Time Magazine Cost: $30




Art & Tea: Expand Your Senses


Time: Saturday, Nov. 2, 12:30pm-2:00pm This lecture/ workshop will expand the sensory perception of tea and elevate tea tasting to aesthetic appreciation of high art. We will discuss how tea, like art requires perception through all the senses. Why it is necessary to understand tea as art and not merely as a commodity. Then we will using concrete examples of art paired with tea. The qualities in the art will illuminate qualities in the tea and vice versa. Instructor: Jeni Dodd, Jeni Dodd Tea Cost: $30




Dancong Oolongs - The Doppelgangers of the Tea World


Time: Saturday, Nov. 2, 10:00am-11:30am Phoenix oolongs are famous for their exotic fragrances that mimic everything from flowers and fruit to nuts. In this seminar, there will be a brief introduction to this type of tea followed by a focused tasting of five different types of dancong oolong. We'll cover everything from the ever-popular Mi Lan Xiang to rare varieties like Fan Shu Xiang (sweet potato fragrance). Students will also learn best practices for brewing this sometimes finicky tea. Instructor: Nicole Wilson, Tea For Me Please Cost: $15




Rare Wulong Teas: Contemporary & Classic


Time: Saturday, Nov. 2, 10:00am-11:00am British tea taster Kevin Gascoyne leads us through a deep tasting of some of his favourite fancy Wulongs. Instructor: Kevin Gascoyne, Camellia Sinensis Cost: $40




Darjeeling: The Champagne of Teas


Time: Sunday, Nov. 3, 10:00am-11:00am Cool Himalayan breezes have kissed the tea bushes of Darjeeling, India for almost 180 years. The unique climate, combined with artistic craftsmanship have elevated Darjeeling teas to legendary status and resulted in some of the most expensive teas in the world. Dan Robertson, organizer and leader of the Immersion: Darjeeling study program will lead the group through the story of Darjeeling tea including how it got started, manufacture, seasonal differences, variation in tea bushes, different well know tea estates and a marvelous tasting of several examples of this world-renowned tea. A must attend for all Darjeeling tea lovers. Instructor: Dan Robertson, The Tea House Cost: $5




Nepal Tea: Discover the Hidden Gem in the Himalayas


Time: Sunday, Nov. 3, 10:00am-11:30am This is an introduction to teas of Nepal. We will explore the rich culture and history of this independent country and how these factors have manifested in Nepalese tea. We will also discover why the unique geographical elements of Nepal have created a special terroir found no other place in the world. Tastings included Instructor: Jeni Dodd, Jeni Dodd Tea Cost: $20




Pairing Tea & Bourbon


Time: Sunday, Nov. 3, 1:00pm-2:00pm When Elmwood Inn Fine Teas owner Bruce Richardson isn’t talking about tea, he’s lecturing on his state’s signature beverage – Bourbon. His collection of exceptional Bourbons numbers well over 100. Richardson is a graduate of the Woodford Reserve Bourbon Academy where he has made four appearances at Tea and Bourbon Designer Dinners hosted by the world-famous distillery. Students will experience how certain foods influence the way we taste both Bourbon and tea before they are led through a guided pairing experience. Participants will focus their tasting skills as they look for common flavor notes and influencers found in two of the world’s most fascinating beverages. Participants must be at least 21 years of age. Past audiences have included World Tea Expo, SIAL Shanghai, and the Northwest Tea Festival. Instructor: Bruce Richardson, Elmwood Inn Fine Teas

Cost: $30

If this interests you, check out the The Grain & The Leaf: Tea & Scotch Pairing workshop as well! Take both of them for $50!




The Qualities of High Value Teas: Aroma, Taste, Texture, and Chi


Time: Sunday, Nov. 3, 12:00pm-1:00pm High value teas can provide an intimidating shopping experience both in tea shops and online. In this workshop, Elyse Petersen, an experienced tea buyer of high value teas around the world will explain how high value tea drinkers in China and Taiwan evaluate the quality of a tea. Learn that tea is much more than aroma and understand what justifies a high value in teas. Leave this workshop with the confidence to taste teas and start or continue your journey of exploring new teas with confidence. Several high value teas will be tasted in the class and discussed. Instructor: Elyse Petersen, Tealet Cost: $15




Tea & Chocolate, a Taste Collab


Sunday, Nov. 3, 2:30pm-4:00pm This tasting is a collaboration between the exotic and unexpected. Experience the flavors and aromas of a green, oolong, and black teas paired with an assortment of extraordinary chocolates. This will certainly be fun and delicious experiment of complimentary and contrasting flavors. Instructor: Sheila Duda, Tealula Cost: $30




Tea Cocktails with Agnieszka Rapacz


Time: Sunday, Nov. 3, 3:00pm-4:00pm The most enjoyable and entertaining seminar ever! Join us for tea cocktail class full of laughs while enjoying unique hand crafted alcohol beverages. During the class you will learn the tactics for proper brewing teas and mixing them with your favorite alcohol liquid. Included 5 cocktails and over 10 recipes. Instructor: Agnieszka Rapacz Tea Gschwendner Cost: $20




World of Matcha


Time: Sunday, Nov. 3, 10:00am-11:00am New to matcha, or an enthusiast and eager to learn more. Tea Sommelier from TeaGschwendner will cover history, step by step brewing instruction, and explain the varieties of matchas. Attendees, through cupping, will taste 5 different matchas. Agnieszka will go beyond the basics and give the opportunity to explore beyond typical powder green tea. Instructor: Agnieszka Rapacz,Tea Gschwendner Cost: $10




Tea Sommelier: Introduction


Time: Sunday, Nov. 3, 10:00am-1:00pm Join James Norwood Pratt, America's Tea Sage, as he instructs both beginners and experienced tea lovers in the ways of the leaf. Mr. Pratt will present a clear and concise overview of the six families of tea, their various national and regional origins, different characteristics and methods of manufacture, including insights into tea botany, history, the world-wide tea business, best ways to prepare teas and other matters. Intended for beginners as well as hardened and shameless tea lovers. At the end of the course, participants will receive an illustrated syllabus and a signed Certification of Completion. Instructor: James Norwood Pratt Cost: $75 (first 5 students) $80 (next 5 students) $85 (remaining students)




The Science of Relaxation & Tea Meditation


Time: Friday, Nov. 1, 4:30pm-6:00pm “Our goal is to focus on doing less of that which erodes us and more of that which sustains us.” – Laura van Dernoot Lipsky, Trauma Stewardship Institute
Curious about mindfulness, but struggling to find a practice that resonates with you? Tea might be the answer. Tea calms the choppy mind, grounds the body and connects us to our senses. Explore the science of how mindfulness reduces stress response - and why that’s so critical for our health – and how using tea in our meditation work can help us reconnect and relax in a very unique way. Includes guided meditation exercises with tea drinking, with the goal of creating a very adaptable, easy to follow daily practice. This workshop complements The Art of Stillness & Tea Meditation, with a science and psychology based approach. Instructor: Suzette Hammond, Being Tea Cost: $20




Taiwanese Oolongs Ins & Outs


Time: Friday, November 1, 10:30am-11:30am Taiwan is proud of its famous Oolong and many other lesser known teas. Do you know why “Pao Chong” teas are wrapped in paper? How many “rollings” does Alisan High Mountain tea require? Why do Taiwan’s black teas grow near the Sun Moon Lake? Come and taste the most beloved teas of the most mountainous country in Asia and learn why they are so treasured by the Taiwanese people. Instructor: Dr. Sally Wei, Sally's Parlor Cost: $25




How We Experience the Flavors of Teas


Day/Time: Friday, November 1, 4:30pm-6:00pm Discover how to sell more tea by understanding how your customers experience flavor! As you sip samples of the three basic teas—green, oolong, and black—we will explore the paths taken by the nervous system to give you sensations of flavor. Then together we will develop an evocative vocabulary to help you describe these sensations to your customers.

Through this workshop you will:

1. Learn how the flavor chemicals in green, oolong, and black tea activate your taste, smell, and trigeminal systems to give their particular flavor sensations in the brain;

2. Experience how our individual genetic make-up influences our perceptions of flavors and guides our tea preferences;

3. Explore how to describe these sensations and perceptions in a way that will entice your customers to try your teas. Instructor: Dr. Virginia Utermohlen-Lovelace, Pair Teas Cost: $30




New Zealand - A New Tea Region


Time: Friday, Nov. 1, 1:30pm-2:30pm Explore the new region of growing tea. Tea Sommelier from TeaGschwendner will explain the reasoning for the new production, history, and differences from other cultivation. Taste the teas from the other side of the world via cupping of black, green and oolong organic teas. Instructor: Tea Gschwendner Cost: $10




Cooking & Baking With Tea


Time: Friday, Nov. 1, 2:30pm-4:00pm Join Phillipe Sabon and learn how to present tea to your customers from a different perspective via the use of tea in meals! The class will include The class will include cannoli making and showing how to make infused filling/cream, making a tea infused cocktail and creating a broth out of tea that will be incorporated into a warm soup. ​ Instructor: Phillipe Sabon Cost: $30




Darjeeling Teas: 2019 Sample Tasting


Time: Friday, November 1, 8:30am-10:00am Join us for a sampling of 1st and 2nd flush teas direct from the Gopaldhara and Rohini tea estates in Darjeeling India. Taste different lots, sample different cultivars, and see what goes on behind the scenes when we receive samples direct from a tea estate. Note that this class will be of more interest to consumers than to those already in the industry. Instructor: James Orrock, Single Origin Teas Cost: $5




Making Matcha


Time: Saturday, Nov. 2, 10:00am-11:00am For centuries, matcha has been shrouded in ceremony. In the modern-day, matcha has been given a new breath of life. Come learn preparations of matcha in both traditional and modern styles, as well as the tools to prepare matcha in a variety of ways. You may not walk away from this class a matcha master, but get ready to impress your customers, clients, family, and friends! You will take home a matcha whisk and sample of ceremonial grade matcha. Instructor: Noli Ergas, Sugimoto Tea Cost: $20




Tea Cocktails with Cynthia Gold


Time: Friday, Nov. 1, 3:30pm-6:00pm The modern cocktail world continues to be inspired by the culinary world and Camellia sinensis has historically helped to lead the way for the trends of unexpected culinary ingredients and pairings. Tea should be a comfortable and natural ingredient for any mixologist to contemplate when creating new cocktails and mocktails. Think outside the cup!
Instructor: Cynthia Gold, L'Espalier Cost: $30




Teas of Vietnam


Time: Friday, Nov. 1, 4:30pm-6:00pm Explore the unique Teas of Vietnam from the rare Ancient Tea Tree forests to the rare white snow dragon teas of Vietnam. Sharyn Johnston, the Founder of Australian Tea Masters will present the class. Includes tastings of rare Vietnamese teas
Instructor: Sharyn Johnston, Australian Tea Masters Cost: $10




Cha Dao Tea Ceremony


Time: Sunday, November 3, 1:00-2:30pm The preparation and sharing of tea has been ritualized throughout the world, though all major traditions share the values of respect, tranquility, and purity, among others. Just as one might use sound or movement as a focus for contemplation, tea facilitates physical awareness, stillness, and community. Guests will gather and enjoy tea in silence, with instruction in tea ceremony and The Way of Tea to follow. Tea ceremony is an easily adaptable enrichment to daily life, and an excellent starter point for people who seek more mindfulness in everyday rituals. Guests will enjoy a meditative community experience, while learning skills and insights that can deepen their own contemplative practice and their appreciation of tea's rich history as plant medicine. Please note: Guests will be asked to sit on the floor, though accommodations will be made for all. Cushions will be provided. Instructor: Rachel Maley, Cha Dao Chicago Cost: $25




Teas of Korea


Time: Sunday, Nov. 3, 3:00pm-4:00pm Go to the origin of awesome Korean teas. Sharyn Johnston, the Founder of Australian Tea Masters. Learn growing areas, discover the unique culture of tea associated products such as ceramics ,incense and tea foods and tea ceremony in this one-hour intensive class will be perfect for people whom are especially interested in tea culture, tea travel, tea business to South Korea. Includes tastings of Korean teas
Instructor: Sharyn Johnston, Australian Tea Masters Cost: $10




Teas of Japan and Thés Du Japón


Time: Friday, Nov. 1, 3:00pm-4:00pm and Saturday, November 2, 3:00pm-4:00pm Take a journey through different production areas in Japan, learning the characteristics of each type of tea and brewing methods, so helpful for a beginner or even a connoisseur. You will taste teas from the collection of “Nihon-cha Instructor”, Mr. Florent Weugue, a well known figure in the demanding world of tea specialists. Teaware will also be important part of this experience and that is why the collaboration of a very renowned Japanese artist will be possible. Some of the works can only be found at Thés Du Japon in limited quantities, since every piece is totally handmade and unique. To complement this tea experience, you will sample unique handcrafted Japanese treats, wagashi, which are an important part of the history of tea ceremonies in Japan and see a demonstration of Senchado, the "other"Japanese tea ceremony. You will go home with samples as well! Instructor: Gabriela Sorgenfrey Cost: $10





Livestream Classes

The Book of Tea & The Beautiful Foolishness of Things


Time: Sunday, Nov. 3, 10:00am-11:00am One of the favorite books of American artist Georgia O’Keeffe was The Book of Tea, written in 1906 by Okakura Kakuzo, Asian Arts Curator at the Museum of Fine Arts in Boston. The Japanese art scholar also impressed Chicago and a young architecture student named Frank Lloyd Wright with his design of the Japanese Pavilion at the city’s 1893 World Columbian Exposition. The Book of Tea was Okakura’s masterful attempt to translate the tea spirit of the East to an American culture caught up in opulent materialism. Let us drink tea and “linger in the beautiful foolishness of things,” he wrote. “Strangely enough, humanity has so far met in a teacup.” Okakura scholar and Elmwood Inn Fine Tea’s owner Bruce Richardson brings to life the fascinating story of a Japanese artist who inspired the West’s understanding of tea, art, and architecture while using the common metaphor of a teacup. Richardson edited and expanded the 2011 Benjamin Press edition of The Book of Tea. Past audiences have included The Georgia O’Keeffe Museum, Teas of the United States Festival (Hawaii), The University of Kentucky School of Fine Arts, and Yamaguchi Prefecture University. Instructor: Bruce Richardson, Elmwood Inn Fine Teas
Cost: $20 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Tea With Children: The Next Generation of Tea Drinkers


Time: Friday, Nov. 1, 9:30am-10:30am Yes, you may host princess tea parties with all the fancy dress up trappings, but most people serve sugary drinks and miss that chance to introduce children to healthier options. Children are future customers of the tea industry and we are missing out on opportunities to turn them into lifelong tea drinkers by not offering tisanes and teas that would appeal to their palates. Join Mercedes as she discusses her journey through children and tea as seen through the eyes of her daughter. Instructor: Mercedes Wadkins, Bellasia Tea Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




North America, The New Cutting Edge of Specialty Tea


Time: Friday, Nov. 1, 8:00am-9:00am Description pending“Specialty tea in North America has never looked so promising, Tea is no longer arriving on the American market as a grocery store commodity as it did in the ‘Old World.’ Instead, it’s arriving as a healthy tonic with all the foodie allures of an exotic product from a distant terroir. I know of no other product that has the democratic affordability to reach such a wide demographic with the novelty, diversity and integrity of tea.” Instructor: Kevin Gascoyne, Camellia Sinensis Cost: $20 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Six Teas from One Leaf


Time: Saturday, Nov. 2, 1:00pm-2:00pm No matter what type of tea you enjoy – green, yellow, white, oolong, black or dark – it was made from the leaves of the Camellia sinensis plant. Join us as we delve into the processes that transform the living tea leaf into 6 different types of tea and identify the stage of processing that defines each type of tea. Instructor: Donna Fellman, World Tea Academy
Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Travels Along the Tea Road


Time: Sunday, Nov. 3, 11:30am-12:30pm I’m a tea merchant. I travel all over: China, Taiwan, India, Sri Lanka, Japan in search of the world’s greatest teas. There is a simple beauty in a great cup of tea; the shimmering appearance, the aroma, the nuanced flavor. But I have learned that the most amazing thing about tea is the people involved in getting that cup of tea to you; the 6th generation family tea farm in Japan, the young tea making couple of Yunnan China, the three generations of the Huang/Shu tea making clan in Taiwan, the two brothers who have the smallest tea garden in Darjeeling, India. I could go on. Tea itself is wonderful and amazing; the only thing surpassing it is the people who have chosen to make tea their life. In this program you will join me on many of my visits to tea country; finding the best growers and makers, meeting with them, walking the fields, helping (or more likely getting in the way) of tea manufacture, building friendships and relations that go far beyond a shared cup of tea. If you’ve ever wondered where tea comes from, or how tea is made, or who is responsible for the beauty in your cup, then this program is your answer. Instructor: Bill Waddington, Tea Source Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Going Live on Facebook: Why Should You and What Do You Need?


Time: Friday, Nov. 1, 11:00am-12:00pm Sheila Duda & Julie Tiu from TeaLula have been hosting “Tea Chat” a live Facebook show for over two years. In this session, you’ll learn how their live show has increased customer engagement. They will demo all the equipment they use for producing a live show, including an easy to use live streaming software that works just like a talk show. Instructor: Sheila Duda, Tealula Cost: $10 Please note that this is part of the Livestream package . You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package ! (Admission Ticket is not included with Livestream Package)




Innovations In Tea


Time: Sunday, Nov. 3, 2:30pm-3:30pm While tea has been consumed for over 5000 years, new teas are being created all the time. Unconventional is becoming a new norm and it can be challenging to stay abreast of the fascinating changes and developments. From newly developed tea bush cultivars, alternate terroir, untraditional growing methods to modifications and combinations in manufacture, this seminar will explain basic tea manufacturing process, describe all six conventional tea categories, explore types of variations, taste specific innovative teas and learn about how they are made. We'll also learn how to recognize fact from marketing hype. Join tea authority Dan Robertson on a mind opening taste experience. Perfect for consumers and business owners as well. Speaker: Dan Robertson, The Tea House, World Tea Tours & ITCC Cost: $20 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the c omplete Livestream package! (Admission Ticket is not included with Livestream Package)




Modern Brewing Trends & Innovations


Time: Friday, Nov. 1, 1:30pm-2:30pm Experience Modern Brewing methods alongside the current Trends and Innovations within the Tea Industry.
Instructor: Sharyn Johnson, Australian Tea Masters Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Healthy, Happy & Hydrated with Teas & Functional Herbs


Time: Sunday, Nov. 3, 1:00pm-2:00pm Innovative products promoting health benefits are constantly being introduced in the beverage industry. To no surprise, tea and functional herb-based offerings are widely popular in this space of wellness, often touted as nature’s elixirs of youth. We will journey through the science, the how-to’s and the myths surrounding these functional botanicals, beginning with an overview of tea’s history and cultural traditions as a health beverage. Next we’ll take a deep dive into tea’s benefits: where they derive from and how tea functions as a precautionary agent against disease in the human body. Find out what’s trending currently in functional herbs, and get tips on how to easily up-level everyday nutrition and hydration routines. Instructor: Maria Uspenski, The Tea Spot Cost: $15 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Panel Discussion: What do millennials and the next generation want as a tea experience?


Time: Saturday, Nov. 2, 11:30am-12:30pm It may seem that the latest generations have enhanced expectations of just about everything but especially with respect to their food and health but they aren't the only ones! There is a new growing consciousness about a whole raft of healthy and ethical choices that we can make in our daily lives. Consumers want to be educated and know a lot these days before they ever come to your store. What does that look like when applied to tea? This panel discussion will feature speakers from different generations and their different approaches to tea. They will discuss what is driving consumers right now and what you should be taking into account when strategizing your marketing plans! Panelists: Bianca Shah (ITI), Nicole Wilson (Tea for Me Please), Rachel Carter (I Heart Teas)
Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Wine & Tea: A Comparative History


Time: Friday, Nov. 1, 4:30pm-5:30pm Tea & Wine: A comparison and comparative history of mankind's two favorite theogens. What do wine and tea have in common? Quite a lot as it turns out. Join America's Tea Sage and author of the Wine Bibbers' Bible, The Tea Lover's Companion, James Norwood Pratt's Tea Dictionary and the New Tea Lover's Treasury to find out just how the two compare to each other. Speaker: James Norwood Pratt, author Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Current Trends: Tea Ascends


Time: Friday, Nov. 1, 3:00pm-4:00pm Demand is buoyant and volume continues to rise. Innovation is apparent, driven by a transformation in supply from colonial-era plantations to artisans and buffeted by the harsh limits imposed by changing climate. Specialty tea has long exceeded commodity tea in value and is gaining in volume in both consuming and producing countries. Tea has never been more widely available, convenient and popular. The future is bright with the promise of long-term growth as science supports tea’s myriad health claims. Instructor: Dan Bolton, Tea Journey Magazine Cost: $15 Please note that this is part of the Livestream package . You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Chinese Tea


Time: Friday, Nov. 1, 3:00pm-4:00pm How to choose and identify chinese tea How to brew chinese tea Chinese tea market How does Shenzhen HuaJuCheng Industry Co. help local buyers to find Chinese tea sources? Instructor: Joanna Wu, Director, Shenzhen Global Tea Fair Cost: $10 Please note that this is part of the Livestream package . You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)





Health & Wellbeing

Tea With Children: The Next Generation of Tea Drinkers


Yes, you may host princess tea parties with all the fancy dress up trappings, but most people serve sugary drinks and miss that chance to introduce children to healthier options. Children are future customers of the tea industry and we are missing out on opportunities to turn them into lifelong tea drinkers by not offering tisanes and teas that would appeal to their palates. Join Mercedes as she discusses her journey through children and tea as seen through the eyes of her daughter.

Day/Time: Friday, Nov. 1, 9:30am-10:30am

Instructor: Mercedes Wadkins, Bellasia Tea

Cost: $10

Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package!




The Science of Relaxation & Tea Meditation


Time: Friday, Nov. 1, 4:30pm-6:00pm “Our goal is to focus on doing less of that which erodes us and more of that which sustains us.” – Laura van Dernoot Lipsky, Trauma Stewardship Institute
Curious about mindfulness, but struggling to find a practice that resonates with you? Tea might be the answer. Tea calms the choppy mind, grounds the body and connects us to our senses. Explore the science of how mindfulness reduces stress response - and why that’s so critical for our health – and how using tea in our meditation work can help us reconnect and relax in a very unique way. Includes guided meditation exercises with tea drinking, with the goal of creating a very adaptable, easy to follow daily practice. This workshop complements The Art of Stillness & Tea Meditation, with a science and psychology based approach. Instructor: Suzette Hammond, Being Tea Cost: $20




The Art of Stillness & Tea Meditation


Time: Saturday, Nov. 2, 2:30pm-4:00pm “Applying non-violence to your body is not merely a means to practice mindfulness – it is a practice in itself.“ – Thich Nhat Hanh, Vietnamese Zen Master
The practice of tea gives us the ability to dwell in “calm alertness,” a state of being where we are poised yet very calm. It does this on both a physical level – that which we can understand through science – as well as through a philosophical or emotional level. Learn to understand the value of stillness that tea offers in a more intuitive way. Includes guided meditation exercises with tea drinking, with more of an emphasis on brewing practices that encourage intentional pause and stillness. This workshop complements The Science of Relaxation & Tea Meditation, with a quieter body and sensory based approach. Instructor: Suzette Hammond, Being Tea Cost: $20




Making Matcha


Time: Saturday, Nov. 2, 10:00am-11:00am For centuries, matcha has been shrouded in ceremony. In the modern-day, matcha has been given a new breath of life. Come learn preparations of matcha in both traditional and modern styles, as well as the tools to prepare matcha in a variety of ways. You may not walk away from this class a matcha master, but get ready to impress your customers, clients, family, and friends! You will take home a matcha whisk and sample of ceremonial grade matcha. Instructor: Noli Ergas, Sugimoto Tea Cost: $20




Camellia Sinensis: Chinese Medicine Theory and  Application


Time: Saturday, November 2, 2:30pm-4:00pm We all know that Camelia sinensis makes a delicious beverage, however did you know that it can also be a safe and effective herbal medicine when used through the framework of Chinese Medicine? Forest Amsden, LAc, MAcOM will first teach three key fundamental concepts in Chinese Medicine: Yin/Yang, nature, and action. We will then use these basic concepts to understand common symptoms (i.e. headache), and then discuss how to use tea to improve these symptoms. After attending, class participants will be more able to understand their own body constitution and possible imbalances, and ultimately will have the basic tools to work towards achieving a more balanced lifestyle. Instructor: Forest Amsden, LAc, MAcOM, Zuo Wang Tea Cost: $30





Tea Skills

Cupping for Professionals


Learning how to taste and consider tea thoughtfully is a crucial skill for anyone working with tea professionally. Whether you work in retail or wholesale, marketing or consumer insights, tasting tea is the focal point for exchange and understanding. In this workshop, get up close and personal with a challenging variety of types and origins while learning professional standards for brewing, tasting and describing tea. We’ll also examine how to apply these skills to real life situations, refining how we document and communicate our individual experiences at the cupping table.

Day/Time: Friday, Nov. 1, 8:00am-11:00am

Instructor: Suzette Hammond

Cost: $100




World of Matcha


Time: Sunday, Nov. 3, 10:00am-11:00am New to matcha, or an enthusiast and eager to learn more. Tea Sommelier from TeaGschwendner will cover history, step by step brewing instruction, and explain the varieties of matchas. Attendees, through cupping, will taste 5 different matchas. Agnieszka will go beyond the basics and give the opportunity to explore beyond typical powder green tea. Instructor: Agnieska Rapacz, Tea Gschwendner Cost: $10




The Science of Taste (Consumer)


Time: Saturday, Nov. 2, 11:30am-1:00pm Description pending Instructor: Dr. Virginia Utermohlen-Lovelace, Pair Teas Cost: $




Intro to Cupping


Time: Saturday, Nov. 2, 11:30am-1:00pm What's it like to be a professional tea taster? In this hands-on class, get up close and personal with a challenging variety of teas and origins, using the professional standards for brewing, tasting and describing tea. See how cupping can be used as the ultimate teaching tool, while also gaining a deeper perspective behind the complexity of tea sourcing. Session includes a cupping set for each attendee to take home to continue to practice their new cupping skills. Instructor: Suzette Hammond, Being Tea Cost: $30




Six Teas from One Leaf


Time: Saturday, Nov. 2, 1:00pm-2:00pm No matter what type of tea you enjoy – green, yellow, white, oolong, black or dark – it was made from the leaves of the Camellia sinensis plant. Join us as we delve into the processes that transform the living tea leaf into 6 different types of tea and identify the stage of processing that defines each type of tea. Instructor: Donna Fellman, World Tea Academy Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Tea Sommelier: Introduction


Time: Sunday, Nov. 3, 10:00am-1:00pm Join James Norwood Pratt, America's Tea Sage, as he instructs both beginners and experienced tea lovers in the ways of the leaf. Mr. Pratt will present a clear and concise overview of the six families of tea, their various national and regional origins, different characteristics and methods of manufacture, including insights into tea botany, history, the world-wide tea business, best ways to prepare teas and other matters. Intended for beginners as well as hardened and shameless tea lovers. At the end of the course, participants will receive an illustrated syllabus and a signed Certification of Completion. Instructor: James Norwood Pratt Cost: $75 (first 5 students) $80 (next 5 students) $85 (remaining students)




How We Experience the Flavors of Teas


Day/Time: Friday, November 1, 4:30pm-6:00pm Discover how to sell more tea by understanding how your customers experience flavor! As you sip samples of the three basic teas—green, oolong, and black—we will explore the paths taken by the nervous system to give you sensations of flavor. Then together we will develop an evocative vocabulary to help you describe these sensations to your customers.

Through this workshop you will:

1. Learn how the flavor chemicals in green, oolong, and black tea activate your taste, smell, and trigeminal systems to give their particular flavor sensations in the brain;

2. Experience how our individual genetic make-up influences our perceptions of flavors and guides our tea preferences;

3. Explore how to describe these sensations and perceptions in a way that will entice your customers to try your teas. Instructor: Dr. Virginia Utermohlen-Lovelace, Pair Teas Cost: $30




How Teas Get Their Flavors & How You Experience Them


Time: Saturday, Nov. 2, 10:00am-11:30am Intrigued by the experience of tea? Found a tea (or several teas) that you really like? Would love to know more about why you like them?

Come to this workshop to discover:

1. how (and why!) the tea leaf produces the chemicals that give teas their many different flavors;

2. how your smell, taste, and trigeminal systems bring the pleasures of tea's flavors to your brain;

3. and once you know about #1 and #2, how to choose and brew teas that will surprise and delight you! Instructor: Dr. Virginia Utermohlen-Lovelace, Pair Teas Cost: $15




Pairing Tea & Food


Time: Saturday, Nov. 2, 1:30pm-2:30pm The concepts of food and beverage pairing have been well respected and explored in the world of wine, but a well paired tea can elevate the dining experience just as well. Learn how to break down the taste, texture and aroma of your teas to select pairings that will highlight, complement or balance in such a way to bring out an enhanced experience. Instructor: Cynthia Gold, L'Espalier Cost: $30





Industry Skills & Interest

Cupping for Professionals


Learning how to taste and consider tea thoughtfully is a crucial skill for anyone working with tea professionally. Whether you work in retail or wholesale, marketing or consumer insights, tasting tea is the focal point for exchange and understanding. In this workshop, get up close and personal with a challenging variety of types and origins while learning professional standards for brewing, tasting and describing tea. We’ll also examine how to apply these skills to real life situations, refining how we document and communicate our individual experiences at the cupping table.

Day/Time: Friday, Nov. 1, 8:00am-11:00am

Instructor: Suzette Hammond

Cost: $100




New Zealand - A New Tea Region


Time: Friday, Nov. 1, 1:30pm-2:30pm Explore the new region of growing tea. Tea Sommelier from TeaGschwendner will explain the reasoning for the new production, history, and differences from other cultivation. Taste the teas from the other side of the world via cupping of black, green and oolong organic teas. Instructor: Agnes Rapacz, Tea Gschwendner Cost: $10




Buying From Countries of Origin: What You Need to Know


In this session our experts on countries of origin will go over details of what you should know before you buy. How to judge quality; all about harvests, regions, seasons and types; how to know if you are getting a good price for a good product and if you are getting authenticity; how to find sources; cultural ins and outs of doing business; regulatory hurdles on both ends, etc. Topics covered may or may not include answers to all of those items, the expert on the country in question will choose what they feel is are the most important points for you to know in order to successfully source your teas. Come find out how to get the teas your customers want! Each country will have about 30 minutes for lecture and 10 minutes for QA. You may attend all countries or only the ones that interest you but there will only be 10 minutes breaks between each speaker while their QA is going on. 8:00-8:30am - Japan with Dan Robertson of World Tea Tours
8:40-9:10am - China with Dan Robertson of World Tea Tours
9:20-9:50am - India with Dan Robertson of World Tea Tours
10:00-10:30am - Korea with Sharyn Johnston of Australian Tea Masters
10:40-11:10am - Sri Lanka with Mr. Jeyaprakash of Tea Plus Ceylon
11:20-11:50am - Nepal withJeni Dodd of Jeni Dodd Teas Day/Time: Friday, Nov. 1, 8:00am-12:00pm Cost: $60




Current Trends: Tea Ascends


Time: Friday, Nov. 1, 3:00pm-4:00pm Demand is buoyant and volume continues to rise. Innovation is apparent, driven by a transformation in supply from colonial-era plantations to artisans and buffeted by the harsh limits imposed by changing climate. Specialty tea has long exceeded commodity tea in value and is gaining in volume in both consuming and producing countries. Tea has never been more widely available, convenient and popular. The future is bright with the promise of long-term growth as science supports tea’s myriad health claims. Instructor: Dan Bolton, Tea Journey Magazine Cost: $15 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




How We Experience the Flavors of Teas


Day/Time: Friday, November 1, 4:30pm-6:00pm Discover how to sell more tea by understanding how your customers experience flavor! As you sip samples of the three basic teas—green, oolong, and black—we will explore the paths taken by the nervous system to give you sensations of flavor. Then together we will develop an evocative vocabulary to help you describe these sensations to your customers.

Through this workshop you will:

1. Learn how the flavor chemicals in green, oolong, and black tea activate your taste, smell, and trigeminal systems to give their particular flavor sensations in the brain;

2. Experience how our individual genetic make-up influences our perceptions of flavors and guides our tea preferences;

3. Explore how to describe these sensations and perceptions in a way that will entice your customers to try your teas. Instructor: Dr. Virginia Utermohlen-Lovelace, Pair Teas Cost: $30




50 Small Things, Done Well, That Make A BIG Difference


Seventeen years in the trenches running my retail tea shop on a daily basis. This is how I grew my business 500% in the last ten years, from the same single location, with a part time staff, with no advertising budget and NO debt. 50 ideas that are free or nearly free that done consistently and with intention will move the needle for your business too. These are rapid fire ideas presented with passion and because your business is as unique as you are, I leave time for your questions, so we can all learn from each other.

Day/Time: Saturday, Nov. 2, 2:30pm-4:00pm

Instructor: Stacie Robertson

Cost: $10

Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package!




Tea 101: Understanding Specialty Tea


For over two decades, Bruce Richardson has introduced countless aspiring tea entrepreneurs to the exciting world of specialty teas. You will learn how tea goes from the bush to the cup in tea gardens around the world, how tea is grown and manufactured into various tea families, and how water temperatures and steeping methods play an important role in making the perfect cup of tea. Bruce is the author of The New Tea Companion, Third Edition, used by tea professionals worldwide. Time: Friday, Nov. 1, 1:30pm-2:30pm Instructor: Bruce Richardson Cost: $15




Tea With Children: The Next Generation of Tea Drinkers


Time: Friday, Nov. 1, 9:30am-10:30am Yes, you may host princess tea parties with all the fancy dress up trappings, but most people serve sugary drinks and miss that chance to introduce children to healthier options. Children are future customers of the tea industry and we are missing out on opportunities to turn them into lifelong tea drinkers by not offering tisanes and teas that would appeal to their palates. Join Mercedes as she discusses her journey through children and tea as seen through the eyes of her daughter. Instructor: Mercedes Wadkins, Bellasia Tea Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Going Live on Facebook: Why Should You and What Do You Need?


Time: Friday, Nov. 1, 11:00am-12:00pm Sheila Duda & Julie Tiu from TeaLula have been hosting “Tea Chat” a live Facebook show for over two years. In this session, you’ll learn how their live show has increased customer engagement. They will demo all the equipment they use for producing a live show, including an easy to use live streaming software that works just like a talk show. Instructor: Sheila Duda, Tealula Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Serving and Selling Great Tea in a Food Service Setting


Time: Friday, Nov. 1, 3:00pm-4:00pm Everyone wants to serve great tea, but it can be daunting in a busy food setting. This program will teach you how to successfully and profitably offer great tea to your customers. Coffee-shops, tea rooms, restaurant kitchens: the mechanics and basic tea knowledge is the same. This one hour class will teach you everything I have ever learned after 22 years in the tea business (well, almost everything); evaluating tea, deciding on a tea menu, preparing tea, training your people, educating and exciting your customers about your tea offerings: all while keeping in mind the practicalities and constraints of a busy food service operation. Instructor: Bill Waddington, Tea Source Cost: $10




Taiwanese Oolongs Ins & Outs


Time: 10:30am-11:30am Taiwan is proud of its famous Oolong and many other lesser known teas. Do you know why “Pao Chong” teas are wrapped in paper? How many “rollings” does Alisan High Mountain tea require? Why do Taiwan’s black teas grow near the Sun Moon Lake? Come and taste the most beloved teas of the most mountainous country in Asia and learn why they are so treasured by the Taiwanese people. Everyone wants to serve great tea, but it can be daunting in a busy food setting. This program will teach you how to successfully and profitably offer great tea to your customers.Coffee-shops, tea rooms, restaurant kitchens: the mechanics and basic tea knowledge is the same. This one hour class will teach you everything I have ever learned after 22 years in the tea business (well, almost everything); evaluating tea, deciding on a tea menu, preparing tea, training your people, educating and exciting your customers about your tea offerings: all while keeping in mind the practicalities and constraints of a busy food service operation. Instructor: Dr. Sally Wei, Sally's Parlor Cost: $25




The Science of Relaxation & Tea Meditation


Time: Friday, Nov. 1, 4:30pm-6:00pm “Our goal is to focus on doing less of that which erodes us and more of that which sustains us.” – Laura van Dernoot Lipsky, Trauma Stewardship Institute
Curious about mindfulness, but struggling to find a practice that resonates with you? Tea might be the answer. Tea calms the choppy mind, grounds the body and connects us to our senses. Explore the science of how mindfulness reduces stress response - and why that’s so critical for our health – and how using tea in our meditation work can help us reconnect and relax in a very unique way. Includes guided meditation exercises with tea drinking, with the goal of creating a very adaptable, easy to follow daily practice. This workshop complements The Art of Stillness & Tea Meditation, with a science and psychology based approach. Instructor: Suzette Hammond, Being Tea Cost: $20




North America, The New Cutting Edge of Specialty Tea


Time: Friday, Nov. 1, 8:00am-9:00am “Specialty tea in North America has never looked so promising, Tea is no longer arriving on the American market as a grocery store commodity as it did in the ‘Old World.’ Instead, it’s arriving as a healthy tonic with all the foodie allures of an exotic product from a distant terroir. I know of no other product that has the democratic affordability to reach such a wide demographic with the novelty, diversity and integrity of tea.” Instructor: Kevin Gascoyne, Camellia Sinensis Cost: $20 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Modern Brewing Trends & Innovations


Time: Friday, Nov. 1, 1:30pm-2:30pm Experience Modern Brewing methods alongside the current Trends and Innovations within the Tea Industry.
Instructor: Sharyn Johnson, Australian Tea Masters Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package) See the Livestream Info link!




Using Social Media to Grow Your Business


Time: Friday, Nov. 1, 3:00pm-4:00pm

Consider Facebook, Instagram, Snapchat, Twitter, and even LinkedIn as your virtual storefront. Discover how using different social media channels can engage your existing community and attract new customers. This 60-minute session includes Q&A


Instructor: Social Media Manager, Tealula Cost: $10




Pairing Tea & Food


Time: Saturday, Nov. 2, 1:30pm-2:30pm The concepts of food and beverage pairing have been well respected and explored in the world of wine, but a well paired tea can elevate the dining experience just as well. Learn how to break down the taste, texture and aroma of your teas to select pairings that will highlight, complement or balance in such a way to bring out an enhanced experience. Instructor: Cynthia Gold, L'Espalier Cost: $30




Panel Discussion: What do millennials and the next generation want as a tea experience?


Time: Saturday, Nov. 2, 11:30am-12:30pm The latest generations have enhanced expectations of just about everything but especially with respect to their food and health and they aren't the only ones. There is a new growing consciousness about a whole raft of healthy and ethical choices that we can make in our daily lives. Consumers want to be educated and know a lot these days before they ever come to your store. What does that look like when applied to tea? This panel discussion will feature speakers from different generations and their different approaches to tea. They will discuss what is driving consumers right now and what you should be taking into account when strategizing your marketing plans! Panelists: Bianca Shah (ITI), Nicole Wilson (Tea for Me Please), Rachel Carter (I Heart Tea), Ben Richardson (Elmwood Inn Fine Teas), Kevin Christiansen (Cafe Barnabas) Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Retail Innovations


Time: Friday, Nov. 1, 11:00am-12:00pm Beverage retail is fiercely competitive, highly profitable and remarkably unpredictable. Yet timeless aspects of innovation continue to apply. Dan Bolton has interviewed hundreds of tea retailers, wholesalers and producers over decades, gleaning basic insights that are constantly reapplied as new generations experience tea. The emergence of health-conscious, middle class tea drinkers powers the premiumization of tea globally. Learn by example how to apply innovations that Move the Needle. Instructor: Dan Bolton, Tea Journey Magazine Cost: $15




Innovations In Tea


Time: Sunday, Nov. 3, 2:30pm-3:30pm While tea has been consumed for over 5000 years, new teas are being created all the time. Unconventional is becoming a new norm and it can be challenging to stay abreast of the fascinating changes and developments. From newly developed tea bush cultivars, alternate terroir, untraditional growing methods to modifications and combinations in manufacture, this seminar will explain basic tea manufacturing process, describe all six conventional tea categories, explore types of variations, taste specific innovative teas and learn about how they are made. We'll also learn how to recognize fact from marketing hype. Join tea authority Dan Robertson on a mind opening taste experience. Perfect for consumers and business owners as well. Speaker: Dan Robertson, The Tea House, World Tea Tours & ITCC Cost: $20 Please note that this is part of the Livestream package . You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




The New Transparency


Time: Sunday, Nov. 3, 10:00am-11:00am From the perspectives of both long-time tea researcher Tony Gebely (Tea: A User's Guide / Tea Epicure) and tea marketer Logan Hayes (Hugo Tea) comes a comprehensive analysis of the industry's obsession with secrecy—and why we need transparency now more than ever.
Instructor: Hugo Tea Company & Tea Epicure Cost: $10




Planning Tea Events for Children


Time: Sunday, Nov. 3, 1:30pm-2:30pm So you want to expand your business to include children’s tea parties or you want to host a children’s tea party and you have no idea where to start? Using fairy tale and other concepts with kiddie appeal, you can not only expand your business but help strengthen the bond with your child at the same time as you are teaching healthy habits and manners. Join Mercedes as she discusses her journey through children and tea as seen through the eyes of her daughter. Instructor: Mercedes Wadkins, Bellasia Tea Cost: $10




Immersion: Pu-erh


Time: Friday, Nov. 1, 1:30pm-2:30pm Age old Pu Er tea is taking the US tea market by storm, yet few people are actually familiar with exactly what it is. Based on the same curriculum of the intensive Immersion: Pu Er study program, Dan Robertson, owner of The Tea House and World Tea Tours will cover the full story of Pu Er tea from historical perspective to modern manufacturing methods, cultivars and quality evaluation, storage and preparation and how to choose the right products for your business. This information is essential to establishing lasting credibility with buyers. Instructor: Dan Robertson, The Tea House, World Tea Tours & ITCC Cost: $20




Tea Cocktails with Cynthia Gold


Time: Friday, Nov. 1, 3:30pm-6:00pm The modern cocktail world continues to be inspired by the culinary world and Camellia sinensis has historically helped to lead the way for the trends of unexpected culinary ingredients and pairings. Tea should be a comfortable and natural ingredient for any mixologist to contemplate when creating new cocktails and mocktails. Think outside the cup!
Instructor: Cynthia Gold, L'Espalier Cost: $30




Champagne of Tea: Movie Screening


Friday, Nov. 1, 3:00pm-5:00pm A special screening of Kevin Gascoyne's CBC documentary on his annual travels to Darjeeling as a taster and buyer of the Champagne of Teas. Speaker: Kevin Gascoyne, Camellia Sinensis Cost: $5




Cooking & Baking With Tea


Time: Friday, Nov. 1, 2:30pm-4:00pm Join Phillipe Sabon and learn how to present tea to your customers from a different perspective via the use of tea in meals! The class will include The class will include cannoli making and showing how to make infused filling/cream, making a tea infused cocktail and creating a broth out of tea that will be incorporated into a warm soup. ​ Instructor: Phillipe Sabon Cost: $30




How To Make & Grow Tea in the United States


Time: Saturday, November 2, 11:30am-1:00pm A comprehensive guide to tea farming and manufacture from seed to final product. Instructor: Steve Lorch, Table Rock Tea Company Cost: $10




Chinese Tea


Time: Friday, Nov. 1, 3:00pm-4:00pm How to choose and identify chinese tea How to brew chinese tea Chinese tea market How does Shenzhen HuaJuCheng Industry Co. help local buyers to find Chinese tea sources? Instructor: Joanna Wu, Director, Shenzhen Global Tea Fair Cost: $10 Please note that this is part of the Livestream package . You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)





Panel Discussions

Panel Discussion: What do millennials and the next generation want as a tea experience?


Time: Saturday, Nov. 2, 11:30am-12:30pm It may seem that the latest generations have enhanced expectations of just about everything but especially with respect to their food and health but they aren't the only ones! There is a new growing consciousness about a whole raft of healthy and ethical choices that we can make in our daily lives. Consumers want to be educated and know a lot these days before they ever come to your store. What does that look like when applied to tea? This panel discussion will feature speakers from different generations and their different approaches to tea. They will discuss what is driving consumers right now and what you should be taking into account when strategizing your marketing plans! ​​​​​​​
Panelists: Bianca Shah (ITI), Nicole Wilson (Tea for Me Please), Rachel Carter (I Heart Tea), Ben Richardson (Elmwood Inn Fine Teas), Kevin Christiansen (Cafe Barnabas) Cost: $10 Please note that this is part of the Livestream package. You may purchase a ticket to individual classes but if several of the Livestream offerings interest you, you may be better off with the complete Livestream package! (Admission Ticket is not included with Livestream Package)




Panel Discussion: Tea Bloggers Roundtable


Time: Saturday, Nov. 2, 3:00pm-4:00pm This is a free event but seats are limited so you must sign up to attend. Come hear notable tea bloggers from across the country speak about what drives their passion, how tea blogging relates to tea, what a tea blogger really is and what you can expect if you want to take the step into tea blogging! Panelists: Nicole Wilson (Tea For Me Please), Rachel Carter (I Heart Teas), Geoffrey Norman (Lazy Literatus), Marco Namowicz (Steap'd) Cost: free





Produced by Taste All The Teas
Kansas City, MO
info@citfest.com

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